4th Mobile Pricing Symposium 2009

New Hall, Cambridge University,
United Kingdom
The Mobile Pricing Symposium will be held over a three day period on the 22nd, 23rd and 24th July 2009. Each day will provide a unique coverage of the main topics that affect mobile pricing in both mature and emerging markets.

The Symposium, provided for the 4th year running at Cambridge, also provides the opportunity to consider the rapidly changing world of Mobile Pricing in the sedate surroundings of New Hall at the world famous University of Cambridge. Attendees who register for the residential course will be provided with accommodation at New Hall . In addition the attendees will also be invited to networking events to maximize all that Cambridge has to offer.
The aim of the Mobile Pricing Symposium is to provide complete up to date coverage of Mobile Pricing and the key issues that are impacting the business of pricing.

Key Topics

• 1. The 5 main trends identified and explained for 2009
• 2. Up to date pricing information will be illuminated by case studies and numerous examples
• 3. Mobile pricing and products for the Credit Crunch
• 4. How best to compete in an economic downturn
• 5. The impact of the iPhone since its launch in Europe
• 6. The impact of mobile services in the home, with the outlook for FMS and FMC
• 7. Developments in Mobile Broadband and its potential to replace fixed line Broadband
• 8. Reviewing the state of play for Mobile TV and analysing whether a new business model is required
• 9. New types of regulation and the impact on the mobile operator in 2009

The Symposium, provided for the 4th year running at Cambridge, also provides the opportunity to consider the rapidly changing world of Mobile Pricing in the sedate surroundings of New Hall at the world famous University of Cambridge. Attendees who register for the residential course will be provided with accommodation at New Hall . In addition the attendees will also be invited to networking events to maximize all that Cambridge has to offer.
The aim of the Mobile Pricing Symposium is to provide complete up to date coverage of Mobile Pricing and the key issues that are impacting the business of pricing.

Event Agenda
Wednesday 22nd July 2009
Day 1 Theme: The Main Pricing Trends in 2009
9:15am Registration – Coffee & Tea
9:45am to 10:00am  Chairperson: Opening Remarks
Margrit Sessions, Managing Director, Tariff Consultancy Ltd.
10:00am to 10:30am Market Overview; 2009 Main trends
- Emerging Market growth to continue
- Mobile Broadband growth
- Fixed to Mobile Substitution
- The impact of regulation on roaming
- Continued pressure on IDD tariffs
Margrit Sessions, Managing Director, Tariff Consultancy Ltd.
10:30am to 11:15am  Visionary Keynote Speech
Competition in Emerging Mobile Markets with multiple SIMs
- The impact of multiple SIM ownership
- “Dustbin” SIM usage and user loyalty
- Considerations for operators in markets where multiple SIM ownership is growing – how to respond?
Carlos Valdecartes, Partner, mmC Group
11:15am to 11:45am  Networking Break (Coffee & Tea)
11:45am to 12.30pm  The Regulatory Landscape for Mobile Operators
- New types of wholesale regulation for mobile operators
- Voice and Data wholesale rates
- Mobile Termination Rates & roaming
- The effects of Mobile Number Portability
Annegret Groebel, Managing Director & Head of Section International Coordination at the Federal Network Agency
12:30pm to 2:00pm  Lunch
2:00pm to 2:30pm  Mobile Services for the Credit Crunch
- How is mobile pricing being affected by the credit crunch
- What other changes are taking place apart from price reductions?
- How  can  mobile  operators  best  present  a  value  proposition  to  their customers?
- What is the impact of Mobile Number Portability?
Margrit Sessions, Managing Director, Tariff Consultancy Ltd.
2:30pm to 3:30pm  Tariffs for the Needy
The  presentation  links  communications  and  media  usage  to  social  and household economics boundaries. In  present day society, communications and media are a necessity, but not always affordable. A simple and efficient methodology compatible with social and communications business statistics is  developed,  which  produces  the  residual  communications  and  media affordability  budget  and  ultimately  the  value-at-risk  in  terms  of  usage  and tariffs.  It  is  proposed  to  re-qualify  the  Universal  service  obligations  on operators  into  concrete  measures,  allowing,  with  unchanged  funding,  the needy  to  adopt  mobile  services  based  on  their  affordability  constraints  by bridging the gap to  a  standard tariff. Case data  are surveyed from  various countries.  Policy  recommendations  are  made  to  support  widespread  and socially responsible communications access.
Jerzy Kubasik, Assistant Professor, Poznan University of Technology
3:30pm to 4:00pm Networking Break (Coffee & Tea)
4:00pm to 4:40pm  Competition in the Credit Crunch Milind Kangle, Chief Executive Lycamobile
4:40pm to 5:00pm Chairperson’s closing remarks
5:00 pm Close of Day 1

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