5th Mobile Commerce Summit ASIA 2012

The Fullerton Hotel, Singapore

In this special edition of the 5th Mobile Commerce Summit Asia 2012, March 20-22, The Fullerton Hotel, Singapore, we will discover different perspectives from different stakeholders. We will hear unique insights from experienced ventures. We will understand tried and tested concepts gleaned only from the wisdom of multiple failures. We will, however, definitely take advantage of the focused gathering of high-level industry practitioners that ONLY this event can bring. And together we will learn, synergize and innovate.

The time is now to take the next concrete step forward.
Mobile commerce has been the buzz word in recent years but in ASIA, we have yet to realise the full potential that it can bring us. We have been making progressive steps and while some of us have succeeded tremendously, some have learned valuable lessons and emerged stronger.

The main challenge to realise the full potential will always be on how we effectively leverage politics, economy, society and technology to our advantage. These four elements possess different dynamics and such intricate interplay that overcoming this challenge alone will be close to impossible. Only by realising that we are all interdependent, instead of independent, can we ensure that mobile commerce will be a winner for all of us.

We observed how Google made the big move by rolling out the Google Wallet. We looked at how Tesco ‘transformed’ the train platform into a grocery store where waiting passengers ‘transformed’ into buying hoppers. More importantly, we are interested in the collaboration mechanics which make such projects tick. They underscore the importance for all of us to work together t move the industry forward. It is with this encompassing note that I proudly announce the 5th Mobile Commerce Summit ASIA will be held for the very first time in Singapore.

We will discover different perspectives from different stakeholders. We will hear unique insights from experienced ventures. We will understand tried and tested concepts gleaned only from the wisdom of multiple
failures. We will appreciate the fine aspects of consumer behaviour and effectively align it with our operations.

We will take advantage of the focused gathering of high-level industry professionals only this event can bring.
And together we will learn, synergize and innovate.

Let us forge winning partnerships and take the NEXT STEP FORWARD together.

2012 Key Themes and Topics:

• Examining the dynamics behind effective mobile commerce collaborations
• Addressing key regulatory issues hindering effective penetration of Mobile Commerce
• Critical Success Factors (CSFs) for effective implementation models through case studies
• From implementation to customer retention : The case for sustainability
• Apps vs Mobile Web : The case for the best of both worlds
• Consumer behaviour and mobile commerce: Alignment vs stewardship
• Microfinance and Mobile Commerce: Reaping the potential
• Revenue streams: Towards a win-win situation for all
• The most secured is the most ignored? Security vs Customer Experience
• Learning from key Regulators, Operators, Banks, Merchants and Solution

Providers experience’s in Implementation of Mobile Commerce Services:
o Mobile Payments
o P2P Remittances & Mobile Money Transfer
o Mobile Banking Services
o NFC

Conference Formats:
• Keynote Presentations
• Stand Alone Case Presentations
• Speed Networking Session
• Interactive Panel Discussions – Key Themes
• Break-out Group Discussions – Key Themes & Moving Forward
• Brainstorming Sessions
• Open Q & A Portions
• Pre and Post Conference Workshops
• Breakfast Briefings
• Exhibition Area
• Cocktail Networking Reception (End of DAY 1)

Confirmed & Invited Speakers:
• Mr. Paolo Baltao, President, Globe Telecom, G­Xchange, Philippines
• Christian Cadeo, Head of Mobile, Google SEA & HK
• Rodney V. Gardner, Managing Director, Global Receivables Products, Bank of America Merril Lynch
• Gerhard Romen, Director of Mobile Financial Services, Nokia
• Christopher Dadd, CEO, ZenithMist, United Kingdom
• Dave Parrat, Head of MTN Mobile Money, MTN South Africa
• Rashed Alabbar, Director of Mobile Commerce, Etisalat, United Arab Emirates
• Chris Chan, Mobile Commerce Group Strategy, Axiata Group Berhad, Malaysia
• Rahul Shingal, Head of Mobile Payments, PayPal Asia Pacific
• Representative, Digital Concierge, Info­communications Development Authority (IDA Singapore)
• Alberto Jimenez, Global Payments Leader, IBM, USA
• Kyoshi Mori, Mobile Systems and Standards Specialist, NTT Docomo, Japan
• Jakirul Islam, Head of Operations, Mobile Banking Division, Dutch Bangla Bank Limited
• Jarkko Sevanto, NFC Business Development, Nokia SEA
• Arnab K. Biswas, Head of Mobile Commerce, Tata Teleservices
• Pawan Bakshi, Head of Airtel Money, Bharti Airtel
• Kazi Islam, CEO, Grameenphone Ltd
• Ainul Baizura Ali, Group Strategy, Axiata Group Berhad
• Stephen Breen, Mobile Money Director, Digicel Fiji Ltd
• Sabrina Chan, Regional Head of Product & Mktg APAC, Moneygram
• John Phipps, Director, VISA
• Indra Lestiadi, Head Mobile Commerce Division, INDOSAT
• Iwan Krisnadi, Commissioner, Indonesian Telecommunications Regulatory Board Indonesia
• Kaflina Kamalul Ariffin, Deputy Director, Malaysian Communications and Multimedia Commission
• Roy Heong, Head, Alternate Channels, Citibank Malaysia

Specific Industry Players to Invite:
o Mobile Network Operators
o Regulators
o Telecom
o Banking Regulators
o MVNOs
o Banks & other Financial Institutions
o Othe Financial Services Institution with E-Commerce and M-Commerce Offerings
o Remittance Companies / Microfinance Institutions (MFIs)
o Retailers / Merchants
o Solutions Providers
o Technology Providers
o OEMs and ODMs

Specific Job Titles to Invite:
™ CEOs, CIOs, CTOs, COOs
™ Directors and Head of – Mobile Commerce/Mobile Payments/Mobile Wallet/ Innovations/New Revenue Streams/ Financial Services/ Emerging Technologies/ Value Added Services/ Business Development
™ Senior Managers and Managers ­ Mobile Commerce/Mobile Payments/Mobile Wallet/Innovations/New Revenue Streams/ Financial Services/ Emerging Technologies/ Value Added Services/ Business Development
™ Telecommunications and Financial Regulators
Analysts & Consultants

For Enquiries on Agenda & Speaking Opportunities for the 5th Mobile Commerce Summit ASIA, please contact:
Herman Zaidin
Conference Manager
DID: +65 6557 9187
Mobile: +65 9620 4777
Email: herman@neo-edge.com

For Enquiries on Sponsorship and Exhibition Opportunities, for the 5th Mobile Commerce Summit ASIA, Please contact:
Jhorden Niño
Group Sales Manager – Business Development
DID: +65 6557 9194
Mobile: +65 90664428
Email: jhordenn@neo-edge.com

For Enquiries on Media and Endorsement Proposals for the 5th Mobile Commerce Summit ASIA, Please contact:
Eugene Azucena
Marketing Manager
DID:+65 6557 9185
Mobile: +65 9157 9188
Email: eugene_azucena@neo-edge.com

Event organizer: NeoEgde Singapore

Register for the 5th Mobile Commerce Summit ASIA 2012