Annual Social Media Marketing Conference

Toronto, Ontario, Canada

As social media experiences explosive consumer growth and increased marketing spend year over year, it is evident that organizations across all sectors are becoming more focused on being present. Canadians are among the world’s most devout Facebook users, with 15 million users spending an average of 400 minutes each month on the social networking site.

Technology combined with social networks has changed the way people behave – participants aka consumers are actively dictating what, where and how they interact with any company or product. Social media is one of the most complex marketing channels and marketers are challenged to benchmark how people use them, understand social media impressions, quantify the impact of their efforts and ultimately determine their return on investment.

Attend this conference to find out how to implement a social media strategy, integrate online and offline actions, develop engaging content, and how to monitor, track and measure campaigns.

Presenting Companies

Facebook Canada – comScore, Inc. – Fleishman-Hillard – Eloqua – Buddy Media – Syncapse – Precision Marketing Group – Wildfire Interactive, Inc. – henderson bas kohn – Thornley Fallis Group – Janrain, Inc. – Anvil Media, Inc. – Terametric – Social Media Group Inc. – Matchstick Inc. – Proximity Canada – Sonic Boom Creative Media (digital arm of NATIONAL Public Relations)

Why Should Attend

Understanding the difference between “listening” and measuring conversations
Discover effective online reputation management strategies, tactics and tools
Learn how to connect and drive traffic to external social channels
Hear some best practices and real-world examples to quantify ROI
Find out how to create successful content to get noticed on the social web
Examine how to take advantage of mobile and location-based marketing

Who Will Attend

VPs, Directors and Managers of Marketing, Advertising & Communications
Social Media Managers
Directors and Managers of Product Development
Chief Marketing Officers
Digital Strategists
Chief Brand Officers
Directors of Digital Media
Brand and Product Managers
Directors and Managers of Business Development
VPs, Directors and Managers of Account Services
VPs, Directors and Managers of Media Buying & Planning
Consumer Insight & Research Managers
Agency New Media Specialists
SEM Managers
Interactive Marketing Directors & Managers
Public Relations Professionals

Organized by: OpenDialogue Inc.

Register for the 5th Annual Social Media Marketing Conference