Brand Strategy Guru Seminar

City Training Services
Bradford, UK

City Training Services based in Little Germany, Bradford are pleased to host a half-day intensive workshop in branding, created for small and medium-sized business by Simon Middleton, The Brand Strategy Guru. Simon will be traveling from London especially for this one-off event which will take place on Thursday 24th September 2009.
“Your brand is not your logo: it’s everything that people think, feel, believe and even suspect about your product or your business. Nurturing your brand is without a doubt your single most important task as a business owner or manager,” says Simon Middleton, The Brand Strategy Guru.

In this unique event held in City Training Services’ large seminar venue, Simon Middleton will show you why your brand matters so much and why nurturing it is the most cost-effective of all marketing activities.

In a content-packed session you will learn: the essential truth about branding; simple strategies to identify your unique brand essence; how to create a brand that punches way above its weight; and how to make your marketing efforts work harder for your brand without spending any more money.

Simon Middleton is one of the UK’s leading specialist brand strategy advisors, and is the writer and presenter of ‘The Brand Effect’, the first series about branding on British television.

Your ticket to this event is only £65 + VAT per person and includes a free DVD including the first three episodes of ‘The Brand Effect’, a memory stick with the slide material and a bacon sandwich for the morning session.

Simon has worked on brand, creative and training projects with a wide range of commercial organisations and charities including Aviva (Norwich Union), Barclays, British Airways, Pret A Manger, Deloitte, McCann Erickson, Comic Relief, St John’s Ambulance, London Youth, Voluntary Norfolk and Anthony Nolan Trust, and with public sector organisations including Wales Management Council, Norfolk County Council, Shaping Norfolk’s Future, and South Norfolk Council.

To book your place call City Training Services’ conference centre on 01274 728316. Payments can be made over the phone by credit card. For more information on City Training Services please visit www.citytraining.org.uk