Royal Lancaster Hotel
London, UK

The Gartner Master Data Management Summit offers the latest insight on MDM technologies, master data quality, implementation best practices, architectural styles, customer data integration, product information management, data integration, and SOA.

Cost Optimization and Beyond – Enabling Business Change and the Path to Growth
Cost optimization, cost reduction, cost…has been the focus for many organizations so far in 2009. But business does not stop, should not stop, will not stop.
As a Data Center professional you are expected to “do more with less” and be a key enabler towards business growth and manage business change. Find the nuggets of fresh learning and knowledge that will show the business why they should count on you and how you can help the business look beyond the cost discussion to new opportunities for growth.
Gartner will guide you to plot your journey from cost optimization to business growth. This conference will help you understand short term, medium term and long term cost optimization opportunities; identify organizational, process and technology opportunities that will put you on a path towards managing incessant business change and opportunities for business growth.
Gartner will help you to manage this unique turbulence of our time: cost optimization and enabling business growth at the same time.

The Gartner Summit Experience
At the 2009 Gartner Data Center Summit you’ll receive a concise and full download of the latest Gartner research offering you advice on vendor and tool selection, peer comparisons on key trends, real-world best-practices, maturity models, assessments of disruptive events and technologies, data for business case development and operational advice for ’09.

Key Topics

• benefiting from virtualisation
• fresh advice on servers
• innovating IT operations
• the latest storage options
• business continuity and disaster recovery
• technology selection
• green IT
• facilities and location and the issue of outsourcing

Attendees are entitled to a one-to-one private meeting with a Gartner analyst on site to discuss their key business questions or issues – a chance to return to the office with a clear list of advice and support for any project. Gartner also stages an array of session types including Foundation Sessions to give key updates on core topics, interactive workshops, panel debates with the Gartner analysts and audience discussion, moderated roundtable, facilitated industry networking and proper assistance throughout so you can use and derive best-value from all the Gartner research available.

Choosing Gartner Events in 2009
Everyone is considering the impact the economic climate will have in 2009. Across Europe, companies are cutting travel budgets, cutting expenses and focusing on ‘business critical expenditure’. Why is the Gartner Data Center Summit one of those essential items?
Gartner was among the 10% of publicly listed companies in the US Stock Exchange to experience growth last year; what makes us a unique case? It’s because in a crisis Gartner is one of the few organizations able to provide genuine help. Gartner can give advice on cost-cutting, process optimization, winning value from vendor selection and ongoing contracts, and effective preparation for the return to growth. If you want a case study to support that just look at our own performance.
If your CIO needs to see a business case for attending, then you can feel confident telling him that what you’re going to receive will allow you to give him genuine benefits to the organization, and to do so more effectively, and with clear improvements in efficiency at a cost of just two days out of the office. 85-90% of attendees at a Gartner Summit are Gartner clients – most of whom have event tickets built into their contract meaning our audiences are remaining strong.

Event Agenda

Gartner makes audience feedback the guiding factor when focusing and defining each Summit. For 2009, the Data Center Summit has been revised, refreshed and renewed to meet the client challenges being faced in the new climate. The chosen track themes and titles are as follows:

Track One – “Evolving Infrastructure Commoditization and your Path Forward”
Organizations increasingly perceive raw infrastructure as a commodity. However, this infrastructure of servers, networks, storage etc. is the foundation for any Data Center. Get this choice wrong and the layers built on top will come crumbling down. Given the current market turmoil, new entrants and consolidation in this area, this track will cover how to choose the right strategic technologies and vendors for servers, networks, storage, databases, clients etc and how they will evolve in the future. It will also examine any emerging trends and best practices in this area.

Track Two – “Is Cloud Computing The End Game of Virtualisation?”
Most organizations are now familiar and are using virtualization technology for servers, storage, clients etc in their Data Center. However, the increasing heterogeneity of technology and diversity of vendors in the data center makes it a difficult decision to bet their business on the future of these technologies and vendors. In this track we help organizations plot their journey towards the next steps in virtualization across various technology platforms, vendors and help identify how and where this will be the foundational technology for Real-Time Infrastructure (RTI) and Cloud computing. We will also examine trends, critical success factors, major pitfalls and best practices that will provide organizations the agility needed to manage rapid change without breaking the bank.

Track Three – “Delivering lower TCO and higher quality of Service through IT Operations Excellence”
IT Operations is the key to delivering business benefits of lower TCO, managing and improving quality of services and lowering business risk. In this track we examine the increasingly complex and changing infrastructure, services (in-house, outsourced and cloud) and application environment and propose organizational, process (e.g. ITIL v3) and technology solutions to deliver business benefits rapidly without disrupting the business. We also examine the trends and best practices in IT Operations. Furthermore it will also guide you on how to devise high availability and disaster recovery strategies and make technology choices.

Track Four – “Data Center Services, Strategies and Best Practices”
Most Data Centers today do not procure all their services in-house. This track examines how organizations should devise multi-sourcing strategies to optimize costs without sacrificing agility and risk. It will also look at how emerging trends in power and cooling, facilities, environmental (Green-IT) and other factors impact the data center. It also examines how enterprises should manage their IT assets by negotiating software licenses, services and facilities to optimize costs and identify future trends in these areas.

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