The Westin Copley Place
10 Huntington Ave
Boston, MA 02116, USA

As the lines between content technologies continue to blur, the business implications of their strategies for content must be very clear. You need to turn web content from an integrated platform for customers, partners and employees. You need to understand which outlets social media fit their general content and communication channels. And we must keep down the cost of content management and delivery in ways that do not reduce your company’s ability to innovate and grow.
By 2009, the Gilbane Conference is more focused than ever on the impact on the business of content solutions that are here now and ready to be implemented now. Each component of the program is linked to questions surrounding its business of marketing, technical and business content. We have four main areas of how companies use the Internet and content technologies and organized them into the tracks that make it easy for you to customize a program that meets your business objectives. Along the way will have a direct interaction – including a valuable-on-one time – with our unique community of business professionals, analysts, consultants and solution providers.

Connect with leading analysts in the fields related to their content management projects.

Benefits of Attendance

* A conference bag luxury, including the reports selected Gilbane Group
* Breakfast and Lunch in the VIP lounge of the network
* 50 minutes free consultation Insight Analyst with an expert in certain subject areas Analyst Insight include:
management or Web content and customer experience
or XML and structured content applications
or collaboration and social media company
or multilingual content strategies
cases or to businesses that receive funding

Conference Topics Include

Business Web & Engagement
Site Construction and alignment of production commitments with customers, partners and prospects is a first-line factor in promoting its brand loyalty and influencing buying decisions. This topic covers the fundamental principles and platforms:

* Web Content Management (WCM) for marketing
* Share best practices
* People, content management and more

Managing collaboration and Social Media: Internal and external
No matter where you are with its strategy of social media, this topic will deal with building and cultivating the right internal and external social environments. From blogs to business and project wikis to social networks, chant, and microformats, receive no later than:

* Social media External Extranet disclosure to consumers and customers
* The domestic media: intranets and business applications for employees and partners
* Identifying the user-generated content and more

Enterprise Content: Search, Integration and publications
A variety of (some say bewildering) variety of tools available to simplify enterprise search, content integration regulated the construction of employee awareness and support centers, and the choice of applications support multiple channels of digital publishing . This track is your guide to management:

* Search Strategies
* Structured Content
* Semantic technologies – standards, models and methodologies
* Techdoc Merging / support / learning and more

Content Infrastructure
How can you integrate into your SharePoint environment? How to build critical capabilities to implement comprehensive strategies for content value chain? How do you balance the “push” and “pull” of centralized content? This topic covers major infrastructure problems of content you need to know, including:

* Cross-functional content management
* SharePoint
* Repository integration
* The global value chains content
* User pull vs. enterprise push & more

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