Going Global – Monetising your international audience

Olswang
90 High Holborn, London, WC1V 6LJ
United Kingdom

At AOP’s Forum on 8 July, entitled Going Global – Monetising your International Audience, we ask: what steps are being taken to improve international monetisation, which new approaches are being adopted, and with what level of success? The event will feature case studies from Sky and the Wall Street Journal Digital Network, the agency view from Carat, and will also include speakers from Bauer and Improve Digital
One of the great promises of the internet has always been as a remarkably efficient, economical international distribution channel. But is this promise delivering tangible commercial results?

With the news that the Huffington Post is moving to monetise its international audience outside the US, we ask: what are UK media owners doing to profit from their significant and growing worldwide audiences on the web?

Event Agenda

2.00 pm – Registration

2.30 pm – Chair’s Welcome and Opening Remarks
Overview: Issues, opportunities and trends
Kurt Edwards, Head of Digital Sales, Bauer Media

2.40 pm – Creating Worldwide Monetisation Mixes
Joëlle Frijters, CEO and Founder, Improve Digital
* Yield management – balancing potential revenue against costs
* Determining an international market’s potential
* Selecting your approach – direct sales, sales houses, ad exchanges, networks, optimisers or a hybrid set-up

3.00 pm – US to Europe – Case Study: Wall Street Journal Digital Network
Tristan Leaver, Director Business & Audience Development, EMEA, Wall Street Journal Digital Network
* Monetising the WSJDN portfolio across Europe – web and mobile
* Revenue mixes – advertising, sponsorship and subscription
* Building relevance for international audiences and advertisers
* Partnership opportunities

3.20 pm – Coffee Break

3.40 pm – UK to Global – Case Study: BSkyB
Louisa Wong, Head of Network Advertising, Sky Digital Media
* Challenges of delivering incremental revenue
* Global advertising ecosystems: market diversity (capabilities, platforms and sophistication)
* Localising content and appeal
* Partnerships versus self-representation
* Recession impact and industry trends

4.00pm – Working With Agencies To Unlock Revenue
Luisa Bright, Group Associate Director, Carat Digital
* The agency perspective
* Opportunities and barriers for publishers internationally
* Future view

4.20 pm – Panel Debate and Q&A

5.00 pm – Drinks reception and networking

5.30 pm – Finish

Register Online