Measuring and Optimising Social Media Marketing in Tertiary Education

Melbourne, Victoria, Australia

Between higher education’s move to demand driven funding and the drop in international students, all tertiary education providers must focus on boosting student recruitment using a forum that potential students are comfortable with – social media.

Developing and implementing a social media marketing strategy poses a host of unique challenges, including integration of social media into an institution-wide marketing plan, maintaining control of your online brand and demonstrating a return on investment to stakeholders. Measuring & Optimising Social Media Marketing in Tertiary Education will discuss these issues and examine practical strategies to overcome the barriers.

As social media becomes an increasingly prominent element of an institution’s marketing strategy, its effective use to engage and attract students is critical. It is essential for the industry to keep up to date with creative strategies for social media marketing and uncover the challenges and solutions.

Hear from industry thought leaders, case studies from institutions and commercial companies and participate in a host of interactive sessions on how to use social media marketing to boost your student recruitment.

By attending this conference you will learn:

Strategies to use social media marketing to increase student recruitment
Tips to demonstrate return on investment and attribute marketing success to social media
How to build an online brand and maintain control despite user-generated content
Practical tips to avoid potential barriers to social media success

Featuring expert analysis from:

* Perry Hewitt, Chief Digital Officer, Harvard University
* Jodie Sangster, Chief Executive Officer, Australian Direct Marketing Association
* Ellen Griffin, Director, University Communications, San Francisco State University
* Mal Chia, Digital Strategy Manager, University of Adelaide
* Stephen Scott, Web Marketing Manager, RMIT University
* Tony Wilson, Director, QUT Marketing & Communications, Queensland University of Technology

Register for the Measuring and Optimising Social Media Marketing in Tertiary Education