Mobile Advertising World Australia

Melbourne Convention & Exhibition Centre, Australia

Mobile Advertising World brings together telco’s, brands and agencies to explore and exploit the new opportunities presented to their business through the explosion of mobile advertising.

Conference Programme

9am

Opening remarks from the chair
Mobile Strategy

9.10am
Pedigree Dog-A-Like: Strategies for next generation mobile interactivity

Charles Clapshaw, Digital President APAC, TBAW, Managing Director, Tequila
Russ Tucker, Creative Director, Tequila

9.40am
Understanding the role of mobile as part of your overall digital strategy

Brian Dargan
Head of Strategy
The White Agency

10.10am
How to factor mobile into a digital creative strategy

Terry Williams-Willock
Creative Digital Director
Colenso BBDO

10.30am
Morning tea & exhibition viewing
ROI
11.10am
In conversation: How to choose the right mobile ad platforms to maximize ROI

Terry Williams-Willock, Creative Digital Director, Colenso BBDO
Steve Sinha, Managing Director, OMD Melbourne
Charles Clapshaw, Digital President APAC, TBAW | Managing Director, Tequila

11.50am
How to allocate your media spend in the mobile age

Steve Sinha
Managing Director
OMD Melbourne

12.10pm
How to blend creative with strategy to maximize ROI

Lauren Jennings
Group Account Director
Neo@Ogilvy

12.30pm
Networking lunch & exhibition viewing
Innovation

2pm
Digital campaigns with real-world engagement and how to extend the experience using mobile

Daniel King
Director – Melbourne
Tongue

2.20pm
Panel: Understanding the NFC opportunity

Ben Forsyth, Head of Mobile & Emerging Technologies, NAB
Brad Giblin, Digital Media Manager, Film Victoria
Jonathan Pease, Executive Ideas Director& Managing Partner, Tongue
Lauren Jennings, Group Account Director, Neo@Ogilvy

3pm
Speed networking

3.30pm
Afternoon tea & exhibition viewing
Analytics & Information

4.10pm
Cutting the noise: is mobile the next analytics nirvana?

Elizabeth Moore
Head of Research, Insights & Analytics
Telstra

4.30pm
How to integrate digital marketing and mobile information throughout the sales funnel

Andrew Scott
Sales Force Effectiveness Manager
St Jude Medical

5pm
Close of conference

Exclusive 10% discount for subscribers. Call +61 2 9021 8807 to register at exclusive rates.

Event organizer: Terrapinn

Register for the Mobile Advertising World Australia