MVNO Congress 2009
| September 21, 2009 | to | September 23, 2009 |
Sana Malhoa Park Hotel,
Lisbon, Portugal
Building on the success of our MVNO Congress 08, the 2009 event will provide a dynamic business environment, bringing together the whole MVNO ecosystem and attracting senior level executives from the global MVNO community.
By attending this key industry event you will have the chance to hear about and evaluate the success of the latest MVNO business models to launch. You will also have the opportunity to assess the opportunities that the MVNO market offers and learn about the most recent commercial developments in the countries that have recently opened to MVNOs.
- What strategies are MVNOs deploying to replicate their brands in new countries?
- Which countries are newly opening to MVNOs?
- How are VoIP players entering the MVNO market to deliver innovative convergent services?
- What are the technical requirements for launching full MVNO business models?
- How successful are fixed line players that enter into MVNO agreements to achieve quad play?
- How are supermarkets and other major companies using MVNOs to complement their existing brands?
- What business and financial strategies are MVNOs deploying to survive the economic crisis?
- Which MVNOs are most likely to secure funding in this type of economic environment?
- What are the hot MVNO Business Models and how well are they working?
· 3G
· Ethnic
· Banking and NFC
· In-House/Own Brand
· MVNAs
· Social Networking
· Content Based
· Innovative Distribution Channels
· FMC
· Price Leadership
- Which new MVNO business models will emerge in very mature telecoms markets?
Key Speakers
- Alfredo S. Panlilio, President & CEO, PLDT Global (Smart Philippines)
- Luciano Oliveira, Mobile Director, Zon Multimedia
- Stefano Boldorini, CCO, Carrefour Mobile
- Andreas Krebs, Senior Product Manager, Telefónica O2 Germany
- Keith Greenfield, Director of Wholesale, Orange-FT Group
- Geraldine Wilson, CEO, Truphone
- Alessandro Frova, Customer Account Director, H3G Italy
- Dan Märtensson, CMO, Telenor Connexion
- Sergio Martinez-Cava Camacho, Head of Mobile, Bankinter Mobile
- Marcin Bobruk, Technical & Operational Director, Mobilking Poland
- Charmaine Oak, Former Head of Mobile, International, Royal Bank of Scotland
- Clemens Rossberg, Financial Director, FONYOU
- Koen Steenkiste, CEO, Unified Telecom
- Niklas Nielsen, CEO, Renna Oman
- Larry Lisser, VP Marketing, Mobivox
- Arun Dehiri, Director, Analysys Mason
- Ceri Jones, Consultant, Analsys Mason
Who Attend
* Wholesale Directors
* Heads of Wholesale
* Heads of New Channels
* MVNO Directors
* CEOs
* CTOs
* CFOs
* COOs
* Heads of MVNO Business
* Heads of Enabling Business
* Testing Managers
* Telecoms Investment Directors
* Venture Heads
* New Business Venture Managers
Event Agenda
Congress Day One – Monday 21 September
09.00 Opening remarks from the Chair
09.10 Structured speed networking
09.30 Developing strategies to ensure the survival and success of MVNOs in the current economic crisis
Marcin Bobruk, Technical & Operational Director, Mobilking Poland
10.10 Examining how SMART has successfully launched MVNOs across the globe to target Philippine communities
Alfredo S. Panlilio, President & CEO, PLDT Global (Smart Philippines)
10.50 Morning refreshments
11.15 Examining how fixed line players have launched MVNOs to achieve quad play and convergence
Luciano Oliveira, Mobile Director, Zon Multimedia
11.55 Understanding how TaaS-Com is developing an innovative and convergent VoIP-based MVNO
Koen Steenkiste, CEO, TaaS-COM
12.35 Understanding how supermarkets are leveraging MVNOs to develop loyalty programmes that complement their core business
13.15 Lunch
14.20 Learning how Telefónica O2 Germany successfully launched their second in-house MVNO brand for the prepaid market
Andreas Krebs, Senior Product Manager, Telefónica O2 Germany
15.00 Examining the new areas of growh in the M2M communication market
Dan Märtensson, CMO, Telenor Connexion
15.40 Learning how H3G has developed innovative and flexible wholesale packages and partnership models for its MVNO clients
Alessandro Frova, Customer Account Director, H3G Italy
16.40 Business Innovation Session
Delegates will divide into groups and will be given the task of developing a fictional MVNO business plan. They will have the chance to brainstorm and put together their ideas of what types of propositions and services are most likely to attract customers.
The business plan will then by judged by the panel.
Delegates will be evaluated on the following criteria:
· Likelihood to succeed
· Understanding of market trends and segmentation
· Innovation and strength of business case
· Sales, marketing and distribution strategies
17.50 Chair’s summary of the day
18.00 End of Congress Day One
Cocktail Reception
Congress Day Two – Tuesday 22nd September
08.30 Registration and coffee
09.00 Opening remarks from the Chair
09.10 Understanding how Bankinter is developing an innovative MVNO proposition based on financial services
Sergio Martinez-Cava Camacho, Head of Mobile, Bankinter Mobile
09.50 Understanding how leading Automobile Associations are forming MVNO partnerships to offer innovative Location Based Services (LBS)
10.30 Morning refreshments
11.00 Understanding how FONYOU is launching an Internet-Centric MVNO with innovative applications and services
Clemens Rossberg, Financial Director, FONYOU
11.40 Understanding how Orange UK has developed a flexible MVNO partnering strategy to maximise new business opportunities
Keith Greenfield, Director of Wholesale, Orange-FT Group
12.20 Analysing the MVNO trends in the MENA region
Niklas Nielsen, CEO, Renna Oman
13.00 Lunch
14.00 Developing flexible MVNO and wholesale strategies for segments and sub-brands
Arun Dehiri, Director, Analysys Mason
Ceri Jones, Consultant, Analysys Mason
14.40 Examining the value proposition behind VoIP-based MVNOs
Larry Lisser, VP Marketing, Mobivox
15.20 Examining how VoIP players are entering into MVNO agreements to develop pioneering applications and achieve convergence
Geraldine Wilson, CEO, Truphone
16.00 Examining the opportunities presented to MVNOs by M-Commerce
Charmaine Oak, Former Head of Mobile, International, Royal Bank of Scotland
16.40 Chair’s summary of the day
16.50 End of Congress
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