NAW (National Association of Wholesaler-Distributors) Executive Summit 2010 – Washington, DC, USA

2:30 PM    General Session – “Distribution of Sales and Marketing Best Practices Continued”
Martin NAEGA
Central Manager, L & W Supply
NAEGA Martin, Director of the Center for L & W Supply, will talk about how one of the most important sales and marketing best practices for customer-stratification was carried out to its center. He will share how sales dollars and gross margin, loyalty, and cost of service factors are incorporated in the stratification of customers. Martin will explain what motivated her to L & W Supply decision to apply the stratification of customers and how your institution intends to use this good practice to improve profitability and customer service center.
2:30 PM    General Session – “Distribution of Sales and Marketing Best Practices Continued”
Kevin Kämpe
Vice President, Sales Automation and Corporate Operations, Womack Machine Supply Co.
Kevin Kampe, Vice President, Sales and Operations Automation Corporate Womack Machine Supply Co., will discuss how sales force effectiveness in terms of customer awareness level profitability improved in its organization. He will share how the idea of a board sales force Womack introduced a product line in particular, what information was part of the dashboard, and how she influenced the decision of the panel of the sales force to spend a lot time with different customer types that lead to improved customer service and profitability.
3:45 PM    Roundtable discussions
Roundtable discussions are for wholesale distribution executives and only manufacturer.
6:00 PM    Cocktail Reception
January 28, 2010 / Day 3
8:00    Breakfast
8:45    Official Annual Business Meeting
9:00    General Session – “The Champion Sports Psychology: What could it mean for its distribution business”
Panelists
*          Herb Greenberg
CEO of Caliper
*          Patrick Sweeney
President, Caliper
What better performance in sports and doing business in common? What are the main qualities that separate them perform better in sports and business, regardless of their talent? From the need to win and the ability to recover from rejection, there are actually more psychological connections between winning in sports and in business than you realize.
In this special session of the Summit Executive, you’ll learn from Herb Greenberg, Ph.D., CEO of Caliper, and Patrick Sweeney, president of Caliper, which led to Roger Staubach to thrive under pressure, more and more focused and shocking in the final two minutes of each game. You will notice that motivated Muggsy Bogues to overcome doubts and rejection and became the shortest player in NBA history, and how that same quality that led him to become an All Star in the NBA. And you learn to recognize whether an applicant or current employee has self-discipline, competitive drive and ability to overcome rejection and succeed in the wholesale distribution today, and how to apply those principles to the success of your business. In this tough economy, it is more important than ever for wholesale distributors make intelligent staffing decisions.
10:15    Roundtable discussions
Roundtable discussions are for wholesale distribution executives and only manufacturer.
12:00 p.m.    Lunch
12:45 p.m.    General Session – “What Americans Really Really Want …”
Frank I. Luntz
Director general, doctors Word
What are the five things that Americans want more? What we really want in our daily lives? In our jobs? Since our government? To our families? And how to understand what we want businesses to thrive? Most public opinion experts can only say what they think is in the minds of ordinary Americans, but Dr. Frank Luntz allows ordinary Americans speak for themselves. Through thousands of hours of intense direct response / online test group approach, Frank has his fingers on the pulse of all Americans concerned to speak today.
In this special presentation, Frank will provide insight and analysis from experts who can help Executive Summit attendees understand the thoughts and feelings of the average American. Talk about her new book What Americans Really Want … Seriously. He wants to dismantle the preconceptions that we have each other and put all the pieces of the condition of America in front of us, openly and honestly, and then put the pieces back together in a way that reflects the society we live . Will Rock Your assumptions and analysis of business opinion right. Goes to show that success in almost any profession requires a good understanding of what Americans really want, or suffer the consequences. A book signing will follow his remarks.
1:45 PM    Frank Luntz book signing / Adjourn
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