nextMEDIA Toronto Conference
| November 30, 2009 | to | December 1, 2009 |
Design Exchange
234 Bay St
Toronto, ON M5J, Canada
nextMEDIA is an event two days of intensive networking, learning and development strategies and attracts top executives from the advertising, broadcasting, television production, media buying and interactive agencies.
Listening to speakers visionary communications, production and dissemination lyrical tirade, meet top executives face to face and attend interactive workshops on leadership, design, production platform and more!
The event concludes with a night of celebration (and one more opportunity to network!), A new awards only Canada’s national media, making your time at the conference as productive as possible.
2009 highlights of the program include:
nextKEYNOTES
Visionaries at the forefront of digital media are ready to share with you their knowledge and experience.
* Gavin Purcell, Supervising Producer, NBC’s Late Night with Jimmy Fallon – “Public Participation: Lessons Learned Re-Launch of NBC Late Night” online and on television ”
* Chuck Porter, Co-Chairman, Chief Strategist, Crispin Porter + Bogusky – “digital Darwinism – Survival of the smartest”
* Tara missrogue Hunt ‘- “Make Whuffie”
* Tom Jenkins, Executive Chairman and Chief Strategy Officer, Open Text – Digital Media and Next Generation Social Web ”
* Jeff Gomez, CEO of Starlight Runner Entertainment – “The Power of Transmedia Storytelling”
* Mitch Joel, President, Twist Image “Creating conversations”
nextOnRadar
Companies and agents of change shaking digital media industry.
nextBRIEFINGS
Briefings analysts rich data which will help drive the strategic direction of your business.
nextWORKSHOPS
Based curriculum workshops give you the knowledge necessary to thrive in a 21st century digital economy.
Offers nextMARKETS -, Pitching, associations
Four different pitchers opportunities – directly to the executives of the program, interactive producers, media buyers and interactive agencies. All of which are open to new ideas and business opportunities.
nextDUELS
Two like-minded professionals to not go head to head! There is nothing better than a discussion to get an interaction with the public on both sides of the coin.
nextCASES
Diving deep into the pioneering quality of the best interactive entertainment projects and brand.
DARK nextAFTER
We have a calendar of conferences terrible for you and a couple of nights out to enjoy with friends and colleagues.
Opening night – Cocktails Casale, Syncapse in radios
We will end one day with a celebratory cocktail, followed a few hours after the creation of networks in the Spoke Club.
Canadian New Media Awards – ‘Twittertastic’
We are proud to be celebrating the digital media talent in Canada, offering best in class across 19 categories impressive. Do not worry ‘yawn’ acceptance speeches, we will ask winners to Tweet their acceptance in 140 characters or less! Prizes will be followed with some success to complement DJ music.
Event Agenda
Monday, November 30
08:00-09:00
Social Media in Action – Breakfast Buffet
Join your fellow delegates for some coffee talk at our nextMEDIA Breakfast Buffet. While taking in all the nutrients you’ll need for a morning chalk full of innovation, delegates will also have the opportunity to meet and greet one another in a relax atmosphere. Social Media in action – the best way to start your day!
Trading Floor
08:00-09:00
Registration
Microsoft Advertising
In Partnership with:
Microsoft Advertising
08:50-09:00
Official Opening of nextMEDIA
Mark Greenspan
Greenspan
Speaker
Mark Greenspan, Vice President of Digital Media – Achilles Media Ltd.
Trading Floor
09:00-09:30
Keynote
Tomorrow’s Interactive Media
CBC
In Partnership with:
CBC
Join Curtis Wong, Principal Researcher, Next Media Research for Microsoft as he brings us into the world of Next Media Research, an area which spans the linear and interactive media spectrum from television, broadband, and gaming to combinations of traditional and emerging media forms, (sometimes even too new to have a name!) Curtis studies interaction, media, and visualization technologies. This keynote is a must for those who need to know what’s on the horizon for digital media.
Curtis Wong
Wong
Speaker
Curtis Wong, Principal Researcher – Microsoft Research
Trading Floor
09:30-10:00
The Death of Free Content or the Bright Light of Subscription Fees?
Rupert Murdoch has been quoted as saying the following “The fact is there’s not enough advertising in the world to go around to make all the websites profitable. We’d rather have fewer people coming to our website – but paying.” News Corp’s Jonathan Miller said he envisions a future where at least some of the TV shows and movies on Hulu, the premium video site co-owned by News Corp. NBC Universal and Disney, will be available only to subscribers. Meanwhile Comcast’s TV Anywhere trials are enabling cable subscribers to access television content online. Here in Canada, Rogers is launching a similar service where cable subscribers will have access to television content online. Are we witnessing a turn for the worse in the digital content industry or a tide of subscription fees which could boost the industry? Join moderator, Mark Greenspan as David Purdy, Vice President and General Manager Television Products of Rogers Cable, Ian Caminsky, Head of Business Development, YouTube, Google and Avner Ronen, CEO and Co-Founder of Boxee discuss the implications of, and alternatives to subscription fees.
Ian Caminsky
Caminsky David Purdy
Purdy Avner Ronen
Ronen Mark Greenspan
Greenspan
Moderator
Mark Greenspan, Vice President of Digital Media – Achilles Media Ltd.
Speaker
Ian Caminsky, Head of Business Development – Youtube, Google Inc.
David Purdy, Vice President and General Manager Television Products – Rogers Cable
Avner Ronen, CEO and Co-Founder – Boxee
Trading Floor
10:00-10:30
Re-engineering the Broadcast Business
The world is changing fast for broadcasters’ everywhere, as digital channels and shifting consumption patterns continue to erode traditional modes of business. How will you respond and build a sustainable 21st century TV business? Join a panel of influential, top television executives who will share their experiences both good and bad. This discussion will focus on understanding where the audience is and what is happening (and needs to happen, still!) for TV to compete in this on demand, multi-channel, multiplatform world.
• How are broadcasters evolving their digital strategy in 2010?
• Internally, are corporate structures changing to better address TV and digital strategies?
• Can the traditional broadcast business fight the threat from digital companies wanting a piece of the pie?
• How will broadcasters continue to support Canadian innovation and talent? What’s the future of development from a broadcaster’s perspective?
Steve Billinger
Billinger Fred Fuchs
Fuchs Graham Moysey
Moysey Barbara Williams
Williams Maria Hale
Hale
Moderator
Maria Hale
Speaker
Steve Billinger, General Manager, Digital Programming and Business Development – CBC
Fred Fuchs, Executive Director, Arts and Entertainment – CBC
Graham Moysey, Senior Vice President and General Manager of Digital Media – Canwest
Barbara Williams, Executive Vice President, Content – Canwest Broadcasting
Trading Floor
10:30-11:00
Networking Break
Astral iMedia
In Partnership with:
Astral iMedia
Don’t just stand there – say something. At nextMEDIA we know that the best way to learn about social media is by being social. Throughout the day nextMEDIA offers delegates a chance to step out their sessions, workshops and panels and get down to business with free for all networking sessions. Grab some face time with guest speakers, mingle with potential partners, and create alliances that will take the digital world by storm.
11:00-11:30
Keynote
Power of Transmedia Storytelling
TV Reframed
Right now, we are experiencing a moment of radical technological change, with seismic shifts in the way that entertainment is conceived, produced and distributed. Savvy companies and producers, including the creators of LOST, FLASH FORWARD, DAY ONE, STAR TREK and HALO are incubating concepts that are designed to captivate and interact with audiences across an array of media platforms. Jeff Gomez, a leading expert at developing entertainment properties and premium brands into highly successful transmedia franchises, will provide attendees with a glimpse into the future of transmedia storytelling. With an emphasis on vanguard techniques for conceiving, developing and implementing engaging and immersive cross-platform narratives, Jeff will ready attendees to enter into and dominate the world of transmedia.
Jeff Gomez
Gomez
Speaker
Jeff Gomez, CEO – Starlight Runner Entertainment
Trading Floor
11:30-12:15
TV Reframed
Storytelling Reframed – Understanding Multi-platform Production
It’s simply not enough to create a television show anymore. In the current media landscape, projects need to be available across multiple distribution platforms. This workshop will examine the key features of multi-platform consumption and production and it will analyze the characteristics and opportunities of available platforms for interactive content. Highlighting the strengths of practitioners from TV, film and digital backgrounds, this workshop will outline how your expertise can be translated into innovative multi-platform projects. Book this session.
Jill Golick
Golick Siobhan O\’Flynn
O\’Flynn
Moderator
Siobhan O’Flynn, Faculty – CFC Media Lab
Speaker
Anthea Foyer, Training Programs Manager – CFC Media Lab
Jill Golick, Founder – Story2.OH
Patty Watt Room
11:30-12:15
nextMEDIA Workshop
The Design Ecosystem – The Future of Design, the Future of Innovation
The nextMEDIA master class series includes interactive discussions and hands-on tutorials, uncovering the key skills needed by 21st century digital executives. In collaboration with sLab we bring you a didactic workshop on the design ecosystem. Join Robert K. Logan, Chief Scientist, and Greg Van Alstyne, Director of Research, sLab as they describe how to build a design ecosystem which is capable of supporting the emergence of innovatively designed products, services, experiences, and processes. Topics will include:
• What is emergence and why is it not predictable, and is this also the case with creativity?
• What is the relationship between emergence, design and innovation?
• What is the design ecosystem?
• What is design thinking and why is it essential for innovation? Specifically. what are the roles of problem finding, problem framing and problem solving within the design process?
• Why does innovation have to be user-centered and how does one ensure that this key component of design is addressed?
Book this session.
Dr. Robert K. Logan
Logan Greg Van Alstyne
Van Alstyne
Speaker
Dr. Robert K. Logan, Chief Scientist – Strategic Innovation Lab (sLab) OCAD
Greg Van Alstyne, Associate Professor, Faculty of Design and Director of Research, Strategic Innovation Lab (sLab) – Ontario College of Art & Design
Studio
11:30-12:15
Smartphones – More than Words?
Telus
In Conversation
In Partnership with:
Telus
There is no question about the explosive impact of the iPhone on the wireless industry. When it comes to users who embrace life on the go, having an all-in-one device makes sense both practically and economically. The iPhone may have started as an entertainment device, but its evolution has shaped the mobile world. Manufacturers are in a constant state of creation and re-creation, racing to make the next best portable computer of the phone world. As smartphones become an increasingly common choice for the mobile consumers; content creators, distributors and application developers must ask themselves is mobile internet really that different from the rest of the worldwide web? Our expert panelists will ask such questions as:
• Does the smartphone change the business models involving advertisers, content distributors and application developers; or does it simply extend reach?
• With smartphone mobile browsing on the rise, what does this mean for website developers and existing web sites?
• What’s the experience of 14’ screens vs. 2’ screens?
• Why has mobile content yet to thrive commercially?
• With mobile browser technology undergoing a surge in evolution past the humble WAP beginning and the reality of a flash-enabled browsers just around the corner, what does this imply for broadband players and content widely available via the worldwide web?
Michael Carter
Carter Sara Diamond
Diamond Kunal Gupta
Gupta Michael Hennessy
Hennessy Matt Hartley
Hartley
Moderator
Matt Hartley, Technology Reporter – National Post
Speaker
Michael Carter, Co-Founder, President and Chief Executive Officer – MyThum Interactive Inc
Sara Diamond, President – Ontario College of Art & Design
Kunal Gupta, CEO – Polar Mobile
Michael Hennessy, Senior Vice-President, Regulatory and Government Affairs – TELUS
Trading Floor
12:15-12:45
Keynote
Digital Media and the Next Generation Social Web
As the Internet evolves, changing consumer behavior is having a direct impact on the types of systems and processes that media and marketing organizations must put in place to successfully reach target audiences. Tape-based workflows are being superseded by file-based workflows. Creative artifacts once deemed extraneous and left unmanaged are becoming critical intellectual property assets. Social networks and modern engagement styles are setting the bar higher for more compelling, immersive user experiences. Non-linear, digital distribution will ultimately characterize the manner in which a majority of media content is disseminated. A population with increasingly-sophisticated mobile devices will connect to a range of media-centric Cloud services, challenging and eventually leading to the obsolescence of many traditional services. Join us as we explore these trends, their implications for media and marketing organizations in the future, and the implied opportunity for digital media.
Tom Jenkins
Jenkins
Speaker
Tom Jenkins, Executive Chairman and Chief Strategy Officer – Open Text
Trading Floor
12:45-13:45
Lunch and Networking Break
13:30-14:30
Program Executives: How To Get Funded and Why?
Speed Networking
Canada’s media content marketplace is changing at lightning speed. The advent of the Canada Media Fund represents a huge shift in how content production and development is elaborated in this country. Time to schedule invaluable face to face time with the PE’s commissioning, funding and co-producing multiplatform properties. Book this session.
Barbara Bailie
Bailie Paul Burns
Burns Ian Caminsky
Caminsky Michelle Daly
Daly Julie Di Cresce
Di Cresce Patricia Ellingson
Ellingson
Scott McEwen
McEwen Caitlin O’Donovan
O’Donovan Fraser Robinson
Robinson Caroline Soucy
Soucy Marcus Wiley
Wiley
Program Executive
Barbara Bailie, Director, Interactive – Astral Television Networks
Paul Burns, Vice President of Digital – Canwest Broadcasting
Ian Caminsky, Head of Business Development – Youtube, Google Inc.
Michelle Daly, Director, Content – The Comedy Network
Julie Di Cresce, Manager of Original Programming – Movie Central
Patricia Ellingson, Creative Head, Children’s – TVO
Lisa Godfrey, Director of Original Production – Slice and TVTropolis, Canwest
Scott McEwen, English TV Arts & Entertainment, Executive In Charge of Development, Drama – CBC
Samantha Morris Mastai, Manager, Development and Production – CTV
Caitlin O’Donovan, Director, Kids Interactive – Corus Entertainment
Fraser Robinson, Director, Content – SPACE
Caroline Soucy, Director – TELETOON Interactive
Marcus Wiley, VP of Comedy Development – FOX Broadcasting Company
Patty Watt Room
13:30-14:30
Media Buyers: Find Out Where and What They Buy
Speed Networking
Sign up for 10 minute meetings with the media buyers who are actively purchasing ad space across multiple platforms. Book this session.
Maura Hanley
Hanley Rodney Perry
Perry Raymond Reid
Reid
Agencies
Andrea Cheung, Manager, Emerging Media – OMD
Maura Hanley, Managing Director, Direct and Interactive – MediaCom Canada
Rodney Perry, Managing Partner, MEC Interaction – Mediaedge:cia
Raymond Reid, Director of Digital Solutions – Starcom MediaVest Group
Patty Watt Room
13:45-14:15
Keynote
Creating Conversations
Kijiji
In Partnership with:
Kijiji
Companies still struggle to understand online marketing as a new generation of digital opportunities unfolds. Consumers have never been so powerful, nor have they ever been so connected. Mitch Joel unravels the fascinating world of New Media. Learn how these marketing touch points are creating conversations in which the results are staggering and loyalty is off the charts. Words like Social Media and Web 2.0 control every boardroom discussion in relation to growing market shares and new marketing opportunities. Learn how to take part in these communities and conversations.
Mitch Joel
Joel
Speaker
Mitch Joel, President – Twist Image
Trading Floor
14:20-15:15
NEW! On Radar…..Companies & Change Agents
Ontario College of Art & Design
Showcase
In Partnership with:
Ontario College of Art & Design
Welcome to nextMEDIA’s On Radar sessions, featuring the companies, gizmos and gadgets that need to be on your radar.
Avner Ronen, CEO & Co-Founder, Boxee
Named one of Rolling Stone’s “Agents of Change” for 2009, Ronen’s Boxee is software that is revolutionizing the way we entertain ourselves online.
Brian Nilles, CEO, Darwin Dimensions
A new interesting solution to avatar creation for 3D character models.
Ori Inbar, Co-Founder, Ogmento
Prepare to have your reality reinvented! Ogmento is the driving force behind ground-breaking Augmented Reality (AR) and is already bringing revenue. Learn what AR is and how it’s done.
Peter Sweeney, Founder & Chief Technology Officer, Primal Fusion Inc.
Primal Fusion is in the business of blowing minds! Just what is Thought Networking and how is it changing the face of social media?
Jason Roks
Roks Ori Inbar
Inbar Avner Ronen
Ronen Peter Sweeney
Sweeney
Moderator
Jason Roks, Founder – Project guiGoog
Participants
Ori Inbar, Co-Founder & CEO – Ogmento
Avner Ronen, CEO and Co-Founder – Boxee
Peter Sweeney, Founder & Chief Technology Officer – Primal Fusion Inc.
Trading Floor
14:30-15:15
TV Reframed
What the F*unding?!*
The CMF is but one in a suite of funding options available in this shifting world of content creation. Join us for an instructive run down on Canadian funding allocations for convergent and experimental production. Including a step-by-step case study of a successful application. Find out how to align your projects with funding and future funding initiatives within Canada. This session will target the funds that will become all the more important in this new era of production, including Bell Broadcast and New Media Fund; OMDC and Canada Media Fund. Book this session.
Stéphane Cardin
Cardin Howard Rosen
Rosen Karen Thorne-Stone
Thorne-Stone Peter Vamos
Vamos
Moderator
Peter Vamos, Vice President of Television, Content and Logistics – Achilles Media Ltd.
Speaker
Stéphane Cardin, Vice President of Policy and Stakeholder Relations – Canadian Television Fund
Howard Rosen, Manager of Business Affairs – Bell Fund
Karen Thorne-Stone, President and CEO – Ontario Media Development Corporation
Patty Watt Room
14:30-15:15
PWC Workshop
$ Who’s Spending, Who Isn’t – The Next 5 Years in Entertainment and Media
PricewaterhouseCoopers
In Partnership with:
PricewaterhouseCoopers
The nextMEDIA master class series includes interactive discussion and hands-on tutorials, uncovering key skills needed by 21st century digital executives. In collaboration with PWC, Michael Paterson will discuss the 2009- 2013 Global Entertainment and Media Outlook, PricewaterhouseCoopers’ independent forecast of spending for the next five years in 12 entertainment and media industry segments. In this data rich presentation you’ll understand how unprecedented economic conditions and technological change will significantly impact prospects in the near term for media companies and may expose long term weaknesses in some traditional media sectors. Book this session.
Michael Paterson
Paterson
Speaker
Michael Paterson, Partner, Canadian Entertainment & Media Practice – PricewaterhouseCoopers LLP
Studio
15:15-15:45
Networking Break
Boom, Boom, POW: Hopefully no one’s wearing a suit! Time to shake off the cobwebs with Extreme Fitness.
Trading Floor
15:45-16:15
Keynote
Engaging The Audience: Lessons Learned Re-Launching “NBC’s Late Night” Online and on TV
Canadian Television Fund
TV Reframed
In Partnership with:
Canadian Television Fund
As more TV programming finds its way online and original online programming increases in quality and quantity, the lines between the two are blurring. To be successful in today’s environment, media properties need to engage the audience in both the broadcast and online spaces and find ways to bring the two together. Purcell will share ideas and experiences learned from launching “Late Night With Jimmy Fallon” first as an online video blog and then as a traditional comedy-talk show with an interactive bent.
Gavin Purcell
Purcell
Speaker
Gavin Purcell, Supervising Producer – NBC¹s Late Night with Jimmy Fallon
Trading Floor
16:15-17:00
Digital Creativity: A New World Order or a Steady Evolution?
Led by the phenomenal Mike Kasprow, our multi-award winning visionaries, Red Burns, Bill Buxton and Curtis Wong, will guide you through the complex terrain of this new multi-disciplinary digital world. Offering a combination of avant-garde computer, communication, publishing, consumer electronic and entertainment industry expertise, our panelists will reveal what skills are needed in the ever evolving market, where only the multi-talented and adaptable survive. In a chaotic race to establish new markets, this session will show you the roads most travelled and uncover new pathways into the future. Whether it’s new world order or a steady evolution, the times are changing. You could be an agent of change. This session will benefit producers, designers, broadcasters, techies, geeks and any misfit who wishes to explore the endless possibilities digital creativity has to offer.
Red Burns
Burns Bill Buxton
Buxton Curtis Wong
Wong Mike Kasprow
Kasprow
Moderator
Mike Kasprow, Vice President and Creative Director – Trapeze
Speaker
Red Burns, Chair of the Interactive Telecommunications Program – Tisch School of the Arts at New York University
Bill Buxton, Principal Researcher – Microsoft Research
Curtis Wong, Principal Researcher – Microsoft Research
Trading Floor
17:00-17:10
Presenting the Lifetime Achievement Award – Red Burns, Godmother of Silicon Alley
A native of Canada, Burns’ career sprang from the legendary National Film Board. In 1971 she founded the Alternate Media Center, a new technology lab at NYU’s Tisch School of the Arts and has never looked back. While carving out new territory in education for emerging media and becoming Chair of the Interactive Telecommunications Program, Burns has received a number of awards including the Matrix, and Crain’s All-Stars Educator’s Award. She has also been named one of Newsweek’s 50 for the Future, one of Silicon Alley’s Top 100 Internet Industry Executives in New York and one of Crain’s 100 Most Influential Women in Business in New York. She also is the recipient of the Mayor of New York’s prestigious Award for Excellence in Science & Technology.
The Canadian New Media Awards is honoured to present the Lifetime Achievement Award to the phenomenal Red Burns.
Tom Perlmutter
Perlmutter Red Burns
Burns
Introduced by
Tom Perlmutter, Chairperson – National Film Board
Award Recipient
Red Burns, Chair of the Interactive Telecommunications Program – Tisch School of the Arts at New York University
Trading Floor
17:10-18:00
Casale Cocktails
Casale Media
Social Event
In Partnership with:
Casale Media
19:30-22:00
nextMEDIA After Dark – Syncapse Afterparty @ The Spoke Club
Syncapse
Social Event
In Partnership with:
Syncapse
Join us at the Spoke Club, a private members club conceived as a gathering place for individuals with an interest in media, entertainment and the arts. The perfect close for day one – delegates will have a chance to mix and mingle, drink and do business with each other and nextMEDIA executives in a relaxed and inviting setting, in the heart of Downtown Toronto.
Tuesday, December 1
08:00-09:00
Registration
Microsoft Advertising
In Partnership with:
Microsoft Advertising
08:00-09:00
Social Media in Action – Breakfast Buffet
Join your fellow delegates for some coffee talk at our nextMEDIA Breakfast Buffet. While taking in all the nutrients you’ll need for a morning chalk full of innovation, delegates will also have the opportunity to meet and greet one another in a relax atmosphere. Social Media in action – the best way to start your day!
09:00-09:20
Breakfast Briefing – State of the Digital Media Universe
comScore
In Partnership with:
comScore
As online presence is a key component in reaching Canadians, it is important to understand the landscape to determine the most effective way to reach and engage with your audience. In this presentation, Bryan Segal will delve into the state of the digital media universe in Canada. He will focus on where Canada stands in terms of usage and duration from a worldwide perspective, as well as taking a closer look at the behaviors of Canadians online. What are some of the differences between Canadians surfing behavior and surfers from around the world? What are some of the hot and cold categories? How do you target populations online, and what are some of the ways to reach those online targets? As well, to ensure that we keep up with the most up-to-date trends, Bryan will delve into the Social Media, Video, and Mobile industry.
Bryan Segal
Segal
Speaker
Bryan Segal, Vice President of Canada – comScore Media Metrix
Trading Floor
09:20-09:30
Opening & Official Welcome from the Honourable James Moore, Minister of Canadian Heritage and Official Languages
The Honourable James Moore
Moore
Speaker
The Honourable James Moore, Minister – Canadian Heritage and Official Languages
Trading Floor
09:30-10:00
Keynote
Making Whuffie
Online communities are changing culture, business and the environment of Web 2.0. Join Tara Hunt, a true pioneer in online marketing, blogger at horsepigcow.com and the renowned author of The Whuffie Factor: Using the Power of Social Networks to Build Your Business, a breakthrough book on community marketing. More recently, Fast Company magazine named Tara Hunt one of 2009’s Most Influential Women in Technology. Find out how to master community marketing, avoid alienating newly emerging sensibilities and succeed in the participatory web economy.
Tara Hunt
Hunt
Speaker
Tara Hunt, Author – The Whuffie Factor
Trading Floor
10:00-11:00
On Radar! The Digital Hot List: What Makes Agencies’ Heads Turn?
Showcase
Welcome to nextMEDIA’s On Radar sessions, showcasing Canada’s most innovative, emerging digital properties. Find out what makes an agency take notice, as our expert commentators discuss the merits of each presenting company and offer “Live” feedback, on stage at nextMEDIA. Topics will include:
• Why do these companies stand out as innovative?
• Why do they make good advertising partners?
• What was good about the showcase?
• What does it take to pique the interest of an agency?
Presenters:
ChickAdvisor.com | ChickAdvisor Inc.
KWAD9 | Trinôme Inc.
Spark City /AllGirlArcade.com | Fuel Industries
Dawna Henderson
Henderson Barry Hillier
Hillier Mike Kasprow
Kasprow Dré Labre
Labre Jason McCann
McCann Amy Davies
Davies
Moderator
Amy Davies, Manager, Events and Programs – Achilles Media Ltd.
Agencies
Dawna Henderson, President and CEO – henderson bas
Barry Hillier, Chief Visionary Officer – Dashboard
Mike Kasprow, Vice President and Creative Director – Trapeze
Dré Labre, Creative Director – Tribal DDB
Jason McCann, VP – Taxi Canada Inc.
Trading Floor
10:00-11:00
Interactive Producers – What TV Producers Need to Know and Why
Speed Networking
Production & Development Market for multiplatform properties. Meet the top production companies funding and co-producing multiplatform properties. Book this session.
Ted Brunt
Brunt Tecca Crosby
Crosby Patrick Crowe
Crowe Daniel Dales
Dales Mary Darling
Darling Aron Dunn
Dunn
Evan Jones
Jones James Milward
Milward Allan Novak
Novak Jesse Prupas
Prupas
Multiplatform Producer
Ted Brunt, Vice President of Interactive – marblemedia
Tecca Crosby, Vice President of Drama – Temple Street Productions
Patrick Crowe, Co-President and Senior Producer – Xenophile Media Inc
Daniel Dales, President and Co-CEO – Smokebomb Entertainment
Mary Darling, CEO and Co-Owner – WestWind Pictures
Aron Dunn, Director of Creative Development – Portfolio Entertainment
Evan Jones, Partner and Creative Director – Stitch Media
James Milward, Executive Producer and Founder – The Secret Location
Allan Novak, Vice president Factual and Reality – Temple Street Productions
Jesse Prupas, Vice President, Development and Distribution – Muse Entertainment
Patty Watt Room
10:00-11:00
Interactive Agencies – Who Would You Partner With and Why?
Speed Networking
Sign up for 10 minute meetings with the advertisers and brands actively financing and partnering with content developers, portals, application developers and digital innovators. Book now, as sessions are filling up quickly. Book this session.
Stephanie Wall, Vice President, Account Director, Proximity
Ted Boyd
Boyd Matt Devlin
Devlin Goodwin Gibson
Gibson Dré Labre
Labre Trisha Quenneville
Quenneville Peter Vaz
Vaz
Ryan Wolman
Wolman
Agencies
Ted Boyd, CEO and Partner – 58Ninety Inc.
Matt Devlin, Account Director – Communications Planning & Digital – ZenithOptimedia
Goodwin Gibson, President – MacLaren MRM
Dré Labre, Creative Director – Tribal DDB
Trisha Quenneville, Director of Digital Production – Lowe Roche
Peter Vaz, Vice President and Director – M2 Universal Digital
Ryan Wolman, Creative Director – Henderson Bas
Studio
11:00-11:30
Networking Break
comScore
In Partnership with:
comScore
Don’t just stand there – say something. At nextMEDIA we know that the best way to learn about social media is by being social. Throughout the day nextMEDIA offers delegates a chance to step out their sessions, workshops and panels and get down to business with free for all networking sessions. Grab some face time with guest speakers, mingle with potential partners, and create alliances that will take the digital world by storm.
11:30-12:15
TV Reframed
Who Said TV is Anti-Social?
The shared TV experience is returning, in a new form. The typical family room is being replaced by online virtual communities accessed through personal devices. These communities continue to amass millions of more members each week, and as the Internet finally comes to our living rooms with a new generation of devices like Boxee, it’s only a matter of time before television becomes social and social. This workshop will assess the partnership of social media and TV: will social media interactivity bring unique value to TV users?
• How can you connect TV channels and shows with Facebook, Twitter and Google to engage today’s masses?
• Will social media interactivity bring unique value for TV users?
• What does the social media sector offer the TV industry?
• What social TV apps are available for Integration?
• Are social networks the new entrant to the video market? Will social networks be a platform for future TV content delivery?
• What opportunity does this present for targeted advertising and bespoke TV programming?
• Who will benefit from the parasitical relationship of social media and TV?
Book this session.
Maggie Fox
Fox Michael Scissons
Scissons Elmer Sotto
Sotto Amber MacArthur
MacArthur
Moderator
Amber MacArthur, New Media Journalist – Webnation for DiscoveryChannel.ca and CP24
Speaker
Maggie Fox, Founder and CEO – Social Media Group
Michael Scissons, President & Chief Executive Officer – Syncapse
Elmer Sotto, Head of Growth – Facebook Canada
Patty Watt Room
11:30-12:15
nextMEDIA Workshop
Machinima Kicks Ass
The nextMEDIA master class series includes interactive discussion and hands-on tutorials, uncovering key skills needed by 21st century digital executives. In collaboration with Machinima’s Allen DeBevoise, CEO of the leading online network for the machinima movement which is spearheading the integration of filmmaking, animation and videogame technologies to produce computer-generated content in real-time, you’ll be introduced to the techniques behind this impressive art form. This workshop will examine production costs, the secret to viral superstardom, and the reasons machinima is rapidly becoming a part of mainstream media, including television series and advertisements. Book this session.
Allen DeBevoise
DeBevoise
Speaker
Allen DeBevoise, CEO – Machinima.com
Studio
11:30-12:15
Selling Digital: Digital Dollars
Bell Broadcast and New Media Fund
In Partnership with:
Bell Broadcast and New Media Fund
Join the sales agents successfully securing digital ad dollars, and the brands willing to part with their money online. What are the biggest barriers to multiplatform advertising and what needs to be addressed to enable a shift? Find out what makes a successful advertising package across TV and digital entertainment, delivering real results to advertisers and marketers. Our expert panelists will tackle such questions as:
• Is it still fair to say the majority of ad dollars are still spent on linear television? What will be the shift from linear to non-linear?
• What are the barriers to multiplatform advertising and what needs to be addressed to enable a shift?
• How do you overcome barriers to successfully sell against digital assets?
• What are the different types of opportunities – pre-roll, post-roll, banner, and co-production?
• How do you encourage advertisers and clients to adapt to the new models?
• Establishing pricing options: do trial or tier pricing options work?
• Do multiplatform ads boost conversion rates?
• How does online, gaming, social media and branded entertainment measure as an alternative to the 30’ spot?
• What are the biggest barriers to multiplatform advertising and what needs to be addressed to enable a shift?
Chris Curtin
Curtin Jason Daily
Daily Alan Dark
Dark Andrea Stairs
Stairs Gabe Vehovsky
Vehovsky
Moderator
James Prudhomme, Senior Director – AOL Advertising Canada
Speaker
Chris Curtin, Vice President of Digital Strategy for Corporate Marketing – HP
Jason Daily, Country Lead, Solution Specialist Sales – Microsoft Advertising Canada
Alan Dark, Director of Digital Media Sales – CTV Inc.
Andrea Stairs, Country Manager – eBay Canada
Gabe Vehovsky, Executive Vice President, Strategy & Client Solutions, Digital Media – Discovery Communications
Trading Floor
12:15-12:45
Trendsetting: Digital Youth Uncut
It’s no secret that today’s youth presents a significant opportunity to savvy content producers who understand the lay of this new land. Young people’s use of digital media, from their appetite for free online content to the popularity of videogames, continues to redefine what it means to ‘watch television.’ This presentation will examine the core digital life and media trends in this demographic including an in-depth look at the Millennials, their growing appetite for mobile programming, online video, bite size programming and what this means for content producers. Consider such questions as:
• Who are the Millenials?
• What are their content expectations?
• How do they use different platforms to create their custom content menus?
Kaan Yigit
Yigit
Speaker
Kaan Yigit, Founder and President – Solutions Research Group
Trading Floor
12:15-13:00
nextMEDIA Workshop
Open Source Leadership-Leadership in the 21st Century
An interactive workshop open to any individual who is interested in understanding the leadership qualities needed to be successful in a 21st century digital economy. In this session, we will look at changing consumer expectations and how those expectations trickle into business and affect employee engagement. We will share the strategy needed to create healthy, growing sustainable businesses from the inside out.
• Trends in business as they relate to change
• How to tap into high potential hidden assets in your business
• Leadership Priorities for the 21st Century
Book this session.
Andrew Levison
Levison Tracey Levison
Levison
Speaker
Andrew Levison, President – Above & Beyond Learning Co.
Tracey Levison, Co-Founder – Above & Beyond Learning Co.
Studio
12:45-13:45
Lunch and Networking
13:45-14:15
Keynote
Stop Advertising and Start Socializing
A consumer demanding more for less, buying value and values, and leveraging their social network to make decisions, a retail infrastructure consolidating its power base, looking to their own labels for differentiation, and in turn setting an ever increasing access tax for National Brands, and a media landscape that is cluttered, fragmented and lacking scale presents the perfect storm for organizations. To survive organizations will need to adapt their marketing process, and how they are structured to deploy it. They will move from spending to investing marketing dollars and will need a model that is actionable, measurable and accountable. Marketing budgets will no longer be capped but instead be deployed continuously until they stop generating a return on investment. Our guest speaker, Tony Chapman will delve into such question as:
• Will Canadian marketing offices survive in this flight to efficiency and global consolidation?
• Is social media the flavor of the month, or will it become the definitive channel for communication?
• How will organizations and their agencies have to reorganize to adapt to a faster, better and more efficient model?
• What role will mobility play in how consumer’s perceptions are shaped, and behavior is motivated?
• Do you think mass media can survive? If so which ones?
Tony Chapman
Chapman
Speaker
Tony Chapman, Founder and CEO – Capital C
Trading Floor
14:15-15:00
TV Reframed
Building Bridges: Traditional Entertainment and Digital Technologies
Join groundbreaking interactive producers, Mark Bishop, Partner and Co-Founder – Marblemedia, Pablo Vio, Creative Director – Jam3 & Patrick Crowe, Co-President and Senior Producer – Xenophile Media Inc as they present some of Canada’s most exciting work in multi-platform design. Understand how to move seamlessly from traditional TV content, to console and PC game design and mobile applications. This session will provide a rundown of new digital technologies and applications with advice on approaches, processes, and convictions of marrying TV entertainment and digital. Book this session.
Mark Bishop
Bishop Patrick Crowe
Crowe Andrew Lane
Lane
Moderator
Andrew Lane, Consultant – nitch*
Speaker
Mark Bishop, Partner and Co-Founder – marblemedia
Patrick Crowe, Co-President and Senior Producer – Xenophile Media Inc
Patty Watt Room
14:15-15:00
Digital Dealmakers: The Men with the Midas Touch
Deloitte
In Partnership with:
Deloitte
Join a group of North America’s leading digital media investors as they disclose what they look for in an innovative company, and as they describe the paradigm shifts underway which affect their approach to investing. Topics will include:
• Where are they investing today and why, and what are their predictions for the months ahead in terms of hot spots for building valuable assets?
• What are the prospects for the different categories of digital media content and services: social media, cloud applications, online video, mobile?
• What developments should we expect to see in 2010 and beyond?
• What are the relative prospects for businesses that deploy the different business models – advertising, subscription, freemium, transactional, revenue share – and what works and what doesn’t in different application areas?
• How should entrepreneurial digital media companies finance themselves and what are the valuation parameters for digital media companies?
John Albright
Albright Peter Rokkos
Rokkos Robert Montgomery
Montgomery
Moderator
Robert Montgomery, CEO – First Maximillian Associates and Achilles Media Ltd.
Speaker
John Albright, Founder and Managing Partner – JLA Ventures and Blackberry Partners Fund
Peter Rokkos, Partner and General Counsel – Comcast Interactive Capital
Trading Floor
14:15-15:00
Casale Media Workshop
The Transition from Content Producer to Breadwinner – Using Advertising to Monetize Your Content Online
Casale Media
In Partnership with:
Casale Media
You had an idea. You turned that idea into content. You put that content up on a website. Now what? How will you translate your up front production efforts into a sustainable business model? How will you finance the everyday operations involved in managing and building on your content base? With advertising, of course! In this workshop, Casale Media’s Alex Gardner will provide you with an introduction to the most widely adopted methods of ad-based online content monetization (including a checklist for assessing your site’s advertiser appeal) and arm you with practical strategies for selecting an ad network best suited to your needs.
• What are my options for building an advertising-based monetization strategy?
• How do I assess the advertising revenue potential of my website?
• What is an ad network and how do I differentiate between the options?
• How do ad networks work with content producers?
• What are the benefits and challenges of working with an ad network?
Book this session.
Alex Gardner
Gardner
Speaker
Alex Gardner, Director of Publisher Relations – Casale Media
Studio
15:00-15:30
Networking Break
Don’t just stand there – say something. At nextMEDIA we know that the best way to learn about social media is by being social. Throughout the day nextMEDIA offers delegates a chance to step out their sessions, workshops and panels and get down to business with free for all networking sessions. Grab some face time with guest speakers, mingle with potential partners, and create alliances that will take the digital world by storm.
15:30-16:00
Keynote
Branded Entertainment
Chuck Porter, Crispin Porter + Bogusky: The Man Who Took Your Whopper! CP+B’s co-founder and one of the minds behind some of the most popular and hilarious interactive and viral ad campaigns in history joins us for a keynote on cutting through the clutter with smart, creative marketing campaigns. Always forward thinking, CP+B knows that the future is digital. Come and see why Porter was named as one of Inc Magazine’s “Entrepreneurs We Love.” A keynote for anyone with a message to send.
Chuck Porter
Porter
Speaker
Chuck Porter, Co-Chairman, Chief Strategist – Crispin Porter + Bogusky, MDC Partners
Trading Floor
16:00-16:45
nextMEDIA’S Got Game!
Join us for a round up of the day’s key takeaways in the style of an interactive game show. Leading executives will be split into two teams and asked to pitch their wits. Each team will summarize their top tips for the day, and be asked questions on everything from technology, to social media, personal opinion and the downright ridiculous. The audience will be able to tweet their own answers, and to submit questions for our foolhardy contestants. Vote for the team with the most impressive, laugh out loud or quick witted answers. Here’s a sneak peak at the trivia to come:
• Name 3 of the most overused – and overrated- business terms?
• How has social media impacted your day, your business, your life?
• What gadget would you like someone to invent and why?
• What will be the next ‘big thing’ to hit the media industry?
• What was the latest application you downloaded to mobile?
• Name the Canadian who has brought the most to digital media?
• If you could sit in a room with one person who would it be and why?
Christian Potenza
Potenza Tara Hunt
Hunt Mark Surman
Surman
Host
Christian Potenza, Actor
Participants
Tara Hunt, Author – The Whuffie Factor
Mark Surman, Executive Director – Mozilla Foundation
Trading Floor
19:00-20:00
Opening Cocktail for the Canadian New Media Awards
Experience the glitz and glamour of new media’s best and brightest as we recognize, celebrate, and give all out props to the accomplishments of individuals and companies in the Canadian digital media industry at the Canadian New Media Awards(CNMAs) Gala.
Trading Floor
20:00-21:30
2009 Canadian New Media Awards
CNMA
In Partnership with:
CNMA
Hosted by multi award winning comedian Seán Cullen, the night will not only provide the best comedy has to offer, but will feature 19 awards in new media, as well as some of the speakers and innovators from this year’s nextMEDIA conference.
Seán Cullen
Cullen
Host
Seán Cullen, Comedian
Trading Floor
21:30-24:00
CNMAs After Party
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