PR Camp™ – New York City, USA
| November 20, 2009 |
92 Y Tribeca - 200 Hudson Street in Tribeca
New York, 10013, USA
PR Camp New York is a full day of highly interactive discussions on the strategy behind the media – complete with marshmallows and a virtual bonfire. It will explore key issues facing our industry, helping public relations professionals and marketing to identify challenges and seize new opportunities. The goal is to return to their offices with solutions and new ways of thinking.
New York PR Camp is recommended for public relations, marketing and communications professionals at all levels of business, nonprofit, government agencies, associations and educational institutions.
Our “unconference-like” format avoids many of the conventions of a typical conference. There will be panels or PowerPoint demonstrations. Moderators (camp counselors) are used scenarios based on case studies and real world experience to guide the discussions of the participants.
Event Highlights & Benefits
* Better understanding of the strategy behind social media marketing and public relations
* A network of construction professionals in an intimate and interactive discussion
* A complete summary to share with clients and colleagues
Event Agenda
8:00 AM – Registration and Breakfast
9:00 – Social Media Buy: get customers on board and management for Social Media Programs
* Stephanie Agresta – Executive Vice President, Global Director of Digital Strategy and Social Media, Porter Novelli / Peter Lucht – Executive Director, External Relations, Verizon
* Joseph Kingsbury – Social Media Practice Lead, North America, Text 100/Morgan Johnston – Manager, Corporate Communications, JetBlue
* P. Trufelman Lloyd – President & CEO, Trylon SMR, New York / Dina Kaplan – Co-Founder, blip.tv
* Erin Byrne – Chief Digital Strategist, Burson-Marsteller/Emily Goldfische – Vice President, Public Relations, Loews Hotels
Get the heads of customers and extend their interest in new media (In this session, representatives of the four brands and four public relations agencies will be matched to lead group discussions on how they can work together to advance the efforts of the media.)
10:30 – Speaking of the “Y” Generation: tapping the expertise of the Mass Media, Young Professionals to reach the public
* Brian Simpson – Director, Zen Chaos, Roger Smith Hotel / Natan Edelsburg – Generation Yer and Editor, GobalQuad.com / Vice President, Comm NYU Steinhardt’s Club
* Jim Issokson – Vice President, Reputation Management, MasterCard Worldwide / Aditi Mehta – Generation Yer and Account Executive, Epsilon
* Dawn Bridges – Senior Vice President, Corporate Communications, Time Inc. / Jennifer Kohanim – Generation Yer and Assistant Account Executive, Fleishman-Hillard Digital
* Peter Himler – Founder Principal, Flatiron Communications / Zontee Hou – Yer Generation and Marketing Content Editor, Lion Brand Yarn Company
Help make high-level professional social experience of the media of their younger colleagues and help junior professionals think more strategically (In this session, four senior professionals paired with four very young counterparts to lead discussions group.)
12:00 – Lunch and product demonstrations
1:15 PM – Show Me The Money: Strategies for Delivering effective ROI and achieving the success of their programs Social Media
* Howard Greenstein – President and Social Media Strategist, Harbrooke Group
* Tina Alexander – Product Manager, Internet Wall Street Journal Digital
* Janine Gianfredi – Marketing Manager, Google
* Peter Shankman – Founder and CEO of Haro
With social marketing mix, analyze the measurements of success and help customers understand and manage their marketing and PR spend
2:45 PM – Why Can not We Be Friends: Alignment of Social Media Marketing and PR Departments and Agencies
* Chris Andrew – Vice-President and Director of Group Media, Digitas / Rachelle Spero – Executive Vice President, Digital Media, Cohn & Wolfe,
* Joe Ciarallo – Editor, PRNewser.com & Manager, PR initiatives, mediabistro / David Berkowitz – Senior Director of Innovation and Emerging Media, 360i
* Alex Norman – Executive Vice President, Schematic Jonathan Kopp – Global Director, Digital Ketchum
* Andrea Harrison – Director of Strategy, Razorfish / Paull Young – Account Manager Converseon
Help public relations and interactive marketing practices and align goals (in this session, PR professionals are paired with interactive marketing professionals to lead the group discussions.)
4:15 PM – Wrap Up
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