SES London Conference & Expo 2012

London, United Kingdom

SES London is the leading search marketing conference in Europe. Bringing together the industry’s brightest minds and most seasoned practitioners, it truly is a wealth of search and online marketing nuggets!

Learn how to optimise your web site for the most efficient crawling and indexing. Use keyword analysis to discover top converting words and phrases for optimum conversion.

Make link building for super ranking at the major search engines second nature. Tackle local, mobile, video, analytics and social media like a marketing Ninja. In fact, become your own leading search marketing expert. And while you’re at it, network and mix with your peers and the leading vendors and suppliers in the industry.

- Optimise and rank better with pay-per-click campaigns
- Learn how search engines rank web pages and optimise yours
- Discover new methods of link building
- Increase traffic via organic listings and avoid “spam” penalties
- Increase conversions by testing and tuning landing pages
- Track performance and maximise ROI using analytics software

SEO sessions

Key Link Building Strategies
SEO Tools of the Trade
Meaningful SEO Metrics

PPC sessions

PPC Campaign Architecture
Paid Search Analytics
Ads in a Quality Score World

Local / Mobile sessions

Local and Social
Mobile Marketing Strategy
Tablet Display Advertising

Social Media sessions

Social Media on a Budget
Killer Advertising Tactics
Measuring SoLoMo

Organized by: Incisive Media

Register for the SES London Conference & Expo 2012