Westin Washington, D.C. City Center
1400 M Street NW
Washington, DC 20005, USA

Attending this conference to learn how to capture the power of social media in your organization, along with useful tools, tips and techniques to start.

This event has been researched and designed to federal, state and local government managers, directors, analysts, leaders, officials, administrators, specialists, consultants, coordinators, officials, assistants and consultants.

Why You Should Attend This Conference

Several agencies are making dramatic progress in developing approaches and systems that work for them in their communication efforts. The regular exchange of these experiences and “best practices” is an important element of this evolution of the government. That is why this forum, presented by the Institute for Advanced Learning is a valuable opportunity to hear views and share experiences of other professionals involved in the journey.

Key Topic include:

* Develop a social media (blogs, podcasting, wikis, social networks, etc.) strategy to drive performance based communications
* Construction management support for programs of social media
* Integration of tools for social media in the practices of their internal and external communication
* Building the Web 2.0 policies and guidelines
* The most effective and efficient communication using social media (blogs, podcasts, Twitter, Real Simple Syndication (RSS), video podcasts, and more)
* Use of Twitter to interact with constituents, promoting programs and build community
* Measuring the effectiveness of its strategy for social media and determination of their value within your organization
* Demonstrate return on investment (ROI) of your social media program
* Tools social media operating within the limits of government restrictions and firewalls
* Gaining knowledge within the social media and why it is an important addition to your communication arsenal
* Maximize awareness of the mission of your institution to the public
* Learn how to easily communicate with external audiences through blogs, podcasts and video podcasts
* The assimilation of the most advanced cutting-edge communication techniques and tools presented by peers who are already using social media
* Use of social networking tools as sources of information the public can use and trust
* Involve your employees and the public by connecting to your organization’s goals and strategic plan for the future
* Planning, implementing and managing Web 2.0 tools in the government of

Benefits of Attending:

This conference is a must-attend event for all those who are serious about using social media to engage employees and citizens using blogs, podcasting and the latest Web 2.0 technologies to enhance communication performance. You will benefit from:

1. Innovative 26 speakers available to share their strategies and experiences in social media, the foundations that have already been shown to work
2. Over 24 hours of intense learning, interactive – we guarantee you will get your money spent by the application of some of the strategies shared during the conference
3. The opportunity to customize their learning by participating in sessions of two days of unique and interactive workshop that allows you to practice and apply their skills in peer groups – you a range of strategies and tactics you can begin to implement in your own organization
4. An abundance of networking opportunities – that will make many new contacts and be sure to bring plenty of business cards to exchange with your audience
5. An overview of the strategies of social media and processes leading professionals as the Department of Defense, GovLoop, USA Department of Energy, the city of Chesapeake, Virginia, and many more
6. Acquisition of new knowledge to guide their organization through the imperative, but sometimes very difficult, the responsibility to ensure that appropriate information reaches the right people, efficiently and effectively
7. A free package of research materials that will serve as a helpful resource long after attending this conference
8. An official certificate of Completion that documents your training achievement and commitment to continuing professional development
9. Lunch optional network gives you the opportunity to brainstorm and reference solutions with attendees
10. Participate in training sessions to share real world examples, tactics and lessons learned from major media initiatives that ground in advancing their own strategy
11. The opportunity to learn to use the tools of social media to promote the values of your organization and its mission in a practical environment

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