Social Media for Sustainability – conference in San Francisco, CA, USA
Mission Bay Conference Center
1675 Owens Street,
San Francisco, CA, USA
How should your company using social media to their customers, employees, activists and other stakeholders online? What are the best tools, platforms? If you are on Facebook, Twitter, YouTube, Justmeans? How to develop the right incentives for community building and maintenance of your community involved? What is the ROI of social media and what indicators should be using your company? Internally, how collaborative technology may change the way their employees, suppliers and vendors work with each other?
Beyond technology a “conference”, this event will explore how technology can enable sustainable enterprises by involving stakeholders in the value creation process.
Important issues to be addressed in social media for sustainability include:
* How can social media to promote sustainability?
* Which companies are most effective use of social media to reach stakeholders?
* How to ensure your message is heard in the atmosphere of the new media?
* In case of companies to use social media to influence how people act beyond the purchase of a product?
Who should attend
Chief Executives
Vice Presidents, Directors, Managers, Consultants and Coordinators:
* – Corporate Communication
* – Public Relations and Affairs
* – Community Relations
* – Marketing
* – Mark
* – Media Relations
* – Internal Communications
* – Human Resources
* – People Development
* – Corporate Social Responsibility / Sustainability
Conference Speakers
Josh Becker, General Partner & Co-founder, New Cycle Capital
Raphael Bemporad, CEO and Co-Founder, Bemporad Baranowski Marketing Group
Deb Berman, Managing Director, Justmeans
Chad Boettcher, SVP Social Innovation, Weber Shandwick
Henk Campher, Vice President, CSR and Sustainability, Edelman
Amy Skoczlas Cole, Director, Citizenship Outreach, eBay Inc
Sean Donahue, Senior Vice President, The Herald Group, LLC
Suzanne Fallender, Corporate Responsibility Communications Manager, Intel
John Friedman, Senior Director, Public Relations, Sodexo, Inc.
Ron Gonen, Co-Founder and CEO, RecycleBank
Graham Hill, Founder, Treehugger.com and VP Interactive at Discovery’s Planet Green
Jeffrey Hollender, Executive Chairperson and Chief Inspired Protagonist, Seventh Generation
Danny Kennedy, Co-Founder and President, Sungevity
Amit Mehra, Managing Director, Reuters Market Light, Thomson Reuters
Ryan Mickle, Co-Publisher, Triple Pundit, LLC
Chris Miller, Seventh Generation’s Inspirator
Lisa Neuberger-Fernandez, Strategy and Innovation Lead on Accenture’s Global Corporate Citizenship Team
Bob Pearson, President, The Blog Council
Ben Rattray, Founder and CEO, Change.org
Martin Smith, CEO and Founder, Justmeans
Dwayne Spradlin, President and CEO, Innocentive
Catherine “Kitty” Taylor, Senior Advisor and Head of Social Media, U.S. Chamber Business Civic Leadership Center.
Patrice Thramer, Global Director of Backyards and Intrapreneurship, Nike, Inc.
Trae Vassallo, Partner, Kleiner Perkins Caufield and Byers
Brian Walsh, Liquidnet For Good
David Witzel, Director, Innovation Exchange, Environmental Defense Fund
Conference Agenda
8:30 am: Registration and Coffee
8:45 am: Opening Remarks
Deb Berman, Managing Director, Justmeans
9:00 am: You Are Not in Control – A New Paradigm of Engagement
Empowered customers, employees, activists, and other stakeholders are demanding far more from companies than ever before. Empowered by social media technologies, these stakeholders have significant control over companies brand value proposition. In the new world of social media and citizenship, authenticity and transparency are paramount. What are some of the key lessons learned by companies that have entered the world of social media marketing? What were some of the blunders companies faced? How can exposure to the risks of social media engagement be minimalized?
Moderator: Raphael Bemporad, Co-Founder and Partner, BBMG
Speakers: Jeffrey Hollender, Chairman and Founder, Seventh Generation
Bob Pearson, President, The Blog Council
Trae Vassallo, Partner, Kleiner Perkins Caufield and Byers
10:00 am: Redefining Corporate Activism
Social media has changed the way that constituents engage with companies. Corporations by engaging in transparent authentic conversation can learn what their stakeholders want and can expect of them, and can therefore successfully utilize stakeholders as their endorsers and advocates.
Moderator: David Witzel, Director, Innovation Exchange, EDF
Speakers: John Friedman, Senior Director, Public Relations, Sodexo
Catherine “Kitty” Taylor, Senior Advisor and Head of Social Media, U.S. Chamber Business Civic Leadership Center
Patrice Thramer, Global Director of Backyards and Intrapreneurship, Nike, Inc.
11:00 am: Networking Break
11:20 am: How Technology and Social Media Can Propel the Good Work Your Company is Already Doing
Through case study analysis we will examine how companies have successfully leveraged social media to ignite a viral and positive chain reaction of communication and engagement around their good work.
Moderator: Josh Becker, General Partner & Co-founder, at New Cycle Capital
Case Studies:
Crowdsourcing Philanthropy: Brian Walsh, Liquidnet for Good
Beyond the CSR Report: Chris Miller, Seventh Generation’s Inspirator
Empowering Customers as Co-Creators: Amit Mehra, Managing Director, Reuters Market Light
12:20 pm: Lunch and Networking
1:30 pm: Creating Value Together – Online Collaboration and Competition Networks
Keynote Speaker: Dwayne Spradlin, President and CEO, Innocentive
2:00 pm: How to Calculate the ROI of Social Media
What are the ROIs of engaging online? What departments should be involved in shaping your social media presence? What should you be measuring and what is a realistic timeframe for return on investment?
Moderator: Sean Donahue, Senior Vice President, the Herald Group
Speakers: Suzanne Fallender, Corporate Responsibility Communications Manager, Intel
Lisa Neuberger-Fernandez, Strategy and Innovation Lead on Accenture’s Global Corporate Citizenship Team
3:00 pm: Networking Break
3:20 pm: Getting the Message Out
Is the Press Release dead? Media has shifted from top down editorial control to bottom up, consumer controlled content. How do you make sure your message is heard in the new media atmosphere?
Moderator: Chad Boettcher, SVP, Social Innovation, Weber Shandwick, Founder Goodzuma
Speakers: Graham Hill, Founder, Treehugger.com
Ryan Mickle, Co-publisher, TriplePundit.com
Deb Berman, Managing Director, Justmeans
Ben Rattray, Founder and CEO, Change.org
4:20 pm: Executive Discussion – Building the Market for Sustainability: How to develop, engage, and influence customers as citizens
Individuals and companies are increasingly using their presence on social media sites as an expression of their identity. Should companies be using social media to influence the way that people act beyond the purchase of a product?
Moderator: Martin Smith, Founder and CEO, Justmeans
Speakers: Danny Kennedy, Founder and CEO, Sungevity
Ron Gonen, Co-Founder and CEO, RecycleBank
Amy Skoczlas Cole, Director, Citizenship Outreach, eBay, Inc
5:30 pm: Networking Reception
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