Events tagged "Google Checkout":

Blue Tree Premium Morumbi, Avenida Roque Petroni Junior, 1000, São Paulo, Brazil

Business metrics do a great job summarizing the past. But if you want to predict how customers will respond in the future, there is one place to turn–predictive analytics. By learning from your abundant historical data, predictive analytics provides the marketer something beyond standard business reports and sales forecasts; actionable predictions for each customer. These predictions encompass all channels, both online and off, foreseeing which customers will buy, click, respond, convert or cancel. If you predict it, you own it. Read more »

The Hatton, London, United Kingdom

The emergence of mobile payments and near field communications (NFC) as a viable tool for customers to pay for services on their mobile phone has urged operators across the globe to evaluate how they can profit from this service.

And, with Google’s announcement that they will be launching their own mobile wallet service over the next 12 months, operators from both sides of the Atlantic are putting NFC mobile payments back at the top of their agenda. Read more »