The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. Read more »
| January 31, 2012 |
Rydges World Square, Sydney, Australia
According to recent statistics, it is highly likely that you own a smartphone and if you do not you will in the next 18 months. It is also highly probable that you use that smartphone to shop and access information on services.
We are reaching a time where it will be unthinkable for most companies and organisations to not have their own smartphone app. In a matter of just a couple of years it has become an integral part of the marketing mix. Read more »
| January 12, 2012 | to | January 28, 2012 |
Unit 501 Manila Luxury Condominium, Pearl Drive Cor. Gold Loop Ortigas Center Pasig City
COURSE OUTLINE:
I. Marketing defined
II . Marketing Mix
a. Products
b. Pricing
c. Promotion
d. Place
e. Personnel
f. Process Read more »
| May 23, 2012 |
Metropolitan Pavilion
United States,New York City NY
JUMP is a one-day conference for senior marketers looking to join up on and offline campaigns, data, technologies, agencies, creative and knowledge. If the last decade was all about figuring out digital, the next is about integrating it, dissolving it into the marketing mix and finding new hybrid strategies that combine on and offline.
JUMP brings together hundreds of online and offline and marketers to not just learn to speak the same language, but to create a forum to share data, insights, experiences, strategies and successes. Read more »