Turning Smartphone Apps into a Marketing Tool
| January 31, 2012 |
Rydges World Square, Sydney, Australia
According to recent statistics, it is highly likely that you own a smartphone and if you do not you will in the next 18 months. It is also highly probable that you use that smartphone to shop and access information on services.
We are reaching a time where it will be unthinkable for most companies and organisations to not have their own smartphone app. In a matter of just a couple of years it has become an integral part of the marketing mix. Read more »