Events tagged "media relations":

Social Media in the Pharmaceutical Industry

July 9, 2012toJuly 10, 2012

Copthorne Tara Hotel, London, UK

2012 is an exciting year for social media: the year social media goes viral.

The pharmaceutical industry has been waiting for guidance from the FDA and now they have finally shed some light with their ‘Off-Label Use’ with some mention regarding social media. With this industry moving at a rapid pace, and with more patients and healthcare professionals becoming more tech-savvy, the pharmaceuticals industry need to embrace social media. Read more »

Essential Media Relations

February 11, 2012

Radisson Blu Hotel Dubai Media City

This course covers the key concepts and techniques that effective PR professionals use to get stories covered positively and prominently in print, broadcast and online media. You will learn to engage with diverse types of media, understand journalist psychology, judge news values, and refine your pitching skills in role-plays with real journalists. Read more »

Intensive Media Relations Seminar

February 11, 2012toFebruary 16, 2012

Radisson Blu Hotel, Dubai Media City

This five-day media relations master-class covers the full spectrum of media relations competencies. You will master the media landscape, news values and journalist psychology; learn innovative media engagement tactics including online; refine your spokesperson skills in videotaped role-play interviews; and experience the press in action on a newsroom field. Read more »

Intensive PR Programme

February 11, 2012toFebruary 23, 2012

Radisson Blu Hotel, Dubai Media City

This comprehensive two-week programme covers all key disciplines, skills and best practice modern in public relations. You will learn about PR strategy and campaign planning, media relations, event management, protocol and hosting, writing for the media, press releases, crisis communication, online PR and public affairs. Read more »

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