| February 19, 2012 | to | February 23, 2012 |
Radisson Blu Hotel Dubai Media City
This five-day seminar covers the full spectrum of written PR. You will build a foundation of universal techniques to enhance the impact of your writing, then apply them in stimulating exercises across many specialised PR formats from press releases to features, case studies, speeches, website content, blog-posts and more. Read more »
| February 20, 2012 |
Radisson Blu Hotel Dubai Media City
This course combines three key competencies: language and technical writing skills, news judgment, and tailoring news writing for the online space. Through practical workshops and expert coaching, you will learn to write powerful press releases that drive mainstream media coverage and also shape reputation in digital media. Read more »
| February 21, 2012 |
Radisson Blu Hotel Dubai Media City
People consume information differently online: attention, scanning and navigation behaviour all confound the assumptions of writers used to traditional documents and paper. In this course you will learn and practice hands-on techniques to translate plain good writing into effective writing for the Web. Read more »
| February 16, 2012 |
Radisson Blu Hotel Dubai Media City
This course covers the full range of conventions, rules, customs and expectations that professional communicators must master in order to interact professionally with VIPs and in high-level business. You will learn the written and unwritten rules of official protocol and business etiquette, as well as international cultural norms and variations. Read more »
| February 15, 2012 |
Radisson Blu Hotel Dubai Media City
This course covers top-level media engagement for senior communication managers and directors. You will learn to design strategic media campaigns, manage productive press office teams, and engage the media effectively during a reputational crisis. Read more »
| February 13, 2012 |
Radisson Blu Hotel, Dubai Media City
This course covers the strategy, design, planning and delivery of smooth and professional events, from the essentials of preparation to the realities of delivery and troubleshooting under pressure. You will learn hands-on skills and tricks of the trade from veteran event managers, based on a how-to approach and practical checklists. Read more »