4th National Conference on Management of Innovation & Technology (NCMIT)
| March 17, 2012 |
Galgotias Business School (GBS), Noida, India
In an increasingly globalised and competitive world, the critical competitive advantage comes from not only identifying customer needs but also from creating new needs and meeting those needs efficiently and effectively. At this juncture, it is critical to understand what can help the companies to meet the changing demands/ needs of the customers. Read more »