Telecoms World Australia 2009

Swissotel – Sydney

Telecom World Australia 2009 brings together the global and local telecommunications leaders to explore mission critical information in an objective and independent environment
Reasons to attend:

• Over 50 confirmed presenters from the regions telecom leaders
• The National Broadband Network decision – what does the Government’s recent announcement mean for the industry?
• The impact of the economic downturn on consolidation and investment – Telecoms analysts provide their views
• Telco transformation and value-creation – how are service provider business models changing in response to convergence and innovation?
• Next generation networks and future content services – their role in enhancing the customer experience and driving revenue
• Dedicated Future Wireless Day– hear operators from Australia, New Zealand, Asia and Europe evaluate the place of evolved 3G, WiMAX and LTE in the mobile broadband ecosystem
• Dedicated masterclass “Enabling the path to LTE: Leveraging superior network intelligence for smooth and faster roll out of LTE network and services”

One of the many great features of the conference content is that it’s packaged to attract your target market. The conference is designed after extensive research to reflect the needs of various stakeholders, with premium content providing the latest information and ideas to all key target profiles.

Telecom World Australia features industry leaders from around the world.  Telecom World Australia forms part of a global telecoms event series produced by the owners of the TOTAL TELECOM online publication – the most respected voice of the industry in Europe.

• The new NBN
• Strategies for revenue generation in a down economy
• The outlook for finance in the telecoms industry
• Consolidation and rationalisation
• Technology and transformation
• Partnerships and alliances
• Content regulation
• Future Service delivery
• Customer retention
• Next Generation Networks
• Mobile broadband and the road to 4G

Event Agenda

Pre Conference Workshop – Monday 7 September 2009

09.00    “Enabling the path to LTE: Leveraging superior network intelligence for smooth and faster roll out of LTE network and services”
Key benefit: This workshop will provide a fresh perspective on LTE development and deployment issues and challenges with an exploration of the most advanced and innovative test and monitoring tools and techniques, illustrating a path to LTE through the whole technology lifecycle, from initial design test in the labs to troubleshooting and network management tasks in operation. At the end of the workshop participants will gain a deep understanding of the most evolved techniques and trends in LTE test and monitoring and will be able to master the challenges posed by the evolution of modern wireless technologies with particular attention to the impact of network maintenance strategies on the business case.

Why this subject is important right now:  The exponential data traffic increase in current and future networks dictated by 3G+ services requirements, the complexity of access networks, and high customer expectations in terms of quality of service are all driving a significant need for a new and innovative end-to-end mobile Network Test and Monitoring approach. The ability to increase network performances and reduce operating costs at the same time, will be a key to manufacturers and operators’ success.

What people will gain:
After attending the workshop people will have awreness of how to use innovative solutions that allow to:
* identify areas of quality degradation faster and more efficiently
* increase operational efficiency by reducing time to network problem resolution
* reduce time spent on complex analysis of network data and focus attention directly to those network performance data which provides a timely identification of potential sources of revenue loss
* find the right balance between quality and coverage as traffic loads increase
* minimize capital and operational expenditures
* turn network data into actionable information faster to increase QoE more efficiently
* use effectively data aggregation, dashboards and KPI trend analysis

Lisa Phillips, Manager Technical Business Consultancy – APAC Network Monitoring, Tektronix Communications

Day One, Tuesday 8 September 2009

08.30    Registration and welcome coffee

08.50    Opening remarks from the Chair
Mr David Kennedy, Research Director,Ovum

Policy, Regulation and the NBN

09.00    The NBN: A review of the outcome and opportunities created
* The role of high-speed broadband in stimulating the growth of the digital economy
* The NBN infrastructure decision in context
* Implementing the appropriate policy levers to preserve competition

Mr Colin Lyons, Deputy Secretary, NBN Taskforce,Department of Broadband, Communications and the Digital Economy

09.30    Transitioning to next generation networks: regulatory implications
* Australia’s broadband future
* The fixed line market- correcting the structural imbalances
* Content regulation and Internet filtering

Mr Maha Krishnapillai, Director, Government and Corporate Affairs,Optus

09.55    Broadband in Australia: where to next?
* Is the government’s proposed PPP funding model the best option for Australia?
* Is the FTTP network right for Australia and why?
* Who will be the winners and losers?
* Implications of this announcement on the competitive telecoms landscape

Moderator:Ms Rachel Dixon, Managing Director,Net Ventures
Mr David Quilty, Group Managing Director, Public Policy and Communications,Telstra
Mr David Havyatt, Manager Regulatory and Corporate Affairs,Unwired
Mr Simon Ehrenfeld, Executive Chairman,EFTel
Mr David Forman, Executive Director,Competitive Carriers’ Coalition
Mr Chris Althaus, Chief Executive Officer,Australiam Mobile Telecommunications Association
Mr David Kennedy, Research Director,Ovum

Achieving Competitive Advantage

10.45    Speed Networking and Morning Tea

11.30    Security as a service – Creating highly positive customer experiences and brand differentiation in a competitive market

Mr Jari Heinonen , Vice President Asia Pacific,F-Secure

12.00    The future of telcos in the 21st century
* Managing the transition from (POTS) to a provider of multi-faceted communications services
* New revenue opportunities created by technology and new services
* Leveraging competitive advantage to achieve innovation and differentiation
* Margin expansion and ARPU growth in a down economy
* Moving away from a focus on the product – reaping the rewards of a customer-centric strategy
Mr Craig Turner, Executive Director, Fixed / Broadband Products & Applications, Telstra Product Management,Telstra Corporation Limited

12.30    Competing as a challenger brand
* Competing with incumbent operators within the current market and regulatory structure
* Differentiation through competitive offerings
* Achieving scale and generating higher profit margins
* Impact of disruptive technologies – opportunities and implications
Mr Ravi Bhatia, Managing Director and CEO,Primus Telecom

13.00    Lunch

14.00    The competitive advantages of LLU
* Next generation broadband deployment options
* Scoping the potential to go beyond LLU – the role of FTTx
* Operating as a genuine challenger in telecoms
* What will the key drivers of value look like in the near future?
Mr Scott Bartlett, Chief Executive Officer,Orcon

Finance, Consolidation and Rationalisation

14.30    Financial outlook for the telecoms industry
* Where is the focus for telecoms financing in the next 12 months?
* Effect of global economic downturn on cash flow and finance
* Will tumbling market prices drive further consolidation?

Mr Mark McDonnell, Senior Analyst, Telecommunications, Media and Technology, BBY

15.00    Panel discussion – Attracting finance and investment in a low-growth environment
* Proactively using the downturn to improve competitive position
* Is preserving cash the new KPI?
* Is restructuring and consolidation the endgame?
* Alternative ways of funding deals
* Managing investor expectations
* Effect of NBN on industry consolidation
Moderator:Mr Mevan Jayatilleke, Managing Director,Telsyte
Mr Ian Martin, Analyst, Telecommunications Equities ,RBS Equities
Mr Sameer Chopra, Telecommunications Analyst,Deutsche Bank
Mr Ravi Bhatia, Managing Director and CEO,Primus Telecom
Mr Laurent Horrut, Telecom and Media Analyst,JPMorgan

15.45    Afternoon Tea

Revenue Generation and Profitability

16.15    Riding the storm – recession strategies for mobile operators
* How to be innovative in a low-growth environment?
* Evaluating the product portfolio – which services will increase ARPU and drive consumer interest?
* Avoiding commoditisation by driving growth higher in the value chain

Mr Hanno Blankenstein, Head of Innovation,Vodafone

16.45    Panel discussion – Is the telco industry recession proof?
* Strategies to deliver revenue in tough economic times
* Managing the decline in fixed-line revenues
* Attracting and retaining customers through bundled solutions
* Executing a winning multi-play strategy
* Why investment in networks should continue
* Reduced discretionary spending: impact on the handset and mobile market
* Is there room for growth in a down economy?

Moderator:Ms Shara Evans, CEO,Market Clarity
Mr Gordon Dunsford, Chief Operating Officer and General Manager Technology, Strategy and Operations,Transact
Mr Charles Solomon, General Manager,Engin
Mr Paul Ostergaard, Chief Executive Officer,Ocean Broadband

17.30    End of Day One & Cocktail Reception

Day Two, Wednesday 9 September 2009

08.30    Arrival and welcome coffee

08.50    Opening remarks from the Chair

Ms Shara Evans, CEO,Market Clarity

Technology, Innovation and Change

09.00    Transitioning to an all-IP network – state of play
* Managing the challenges towards smooth network migration
* Remaining competitive by generating greater scale and capacity
* The operator’s role in creating a seamless end-user experience
* Adding new and differentiated services while reducing network complexity, Opex and Capex costs
Mr Michael Lawrey, Executive Director, Network and Technology,Telstra

09.30    Telco 2.0 – what does it mean and how to we get there?
* How can the telco insert itself effectively beyond the pure supplier-customer model?
* Defining the open-platform approach to partnerships
* Finding a network of best fit approach to physical infrastructure
* The regulatory regime and its effect on transformation
* Monetising telco 2.0 services

Mr Rod Snodgrass, Group Strategy Director,Telecom New Zealand

10.00    Roundtable Discussion
Roundtable 1: Creating new business models and revenue streams through personalised web browsing services – sponsored by Bytemobile
Roundtable 2: Acquiring new customers, reducing churn and building customer loyalty
Roundtable 3: Mobile Broadband – Defining the evolution path

10.30    Morning Tea

11.00    Optimising retention using the consumer-centric model
* Building & retaining subscriber bases of size and value
* The hunt for share of the customer wallet
* Does segmentation really work in the fast moving world of telcos?
* Multi-channel role in managing the moments of truth
Ms Karen Ganschow, Executive Director, Relationship Marketing, Telstra Consumer and Channels,Telstra Corporation Limited

Partnerships and Alliances

11.30    Panel discussion – From carriage to content – how Web 2.0 is driving innovation in telecoms
* Telcos as content providers
* Own, partner or arms-lengths arrangements – what arrangements will make most sense between players?
* Collaboration or competition – how do telcos view internet businesses?
* How important will cross-platform services and interoperability be?
Moderator:Mr Roger Kermode, Director,Alimua
Mr Scott Bartlett, Chief Executive Officer,Orcon
Mr Simon Hackett, Managing Director,Internode
Mr Hanno Blankenstein, Head of Innovation,Vodafone
Mr Jason Romney, Head of Media Delivery, Telstra Media, BigPond, Telstra Corporation Limited

12.15    Panel discussion – The regulation and ownership of content – is this the new regulatory battlefield?
* How much of a gatekeeper role should carriers and ISPs play?
* Effective ways of addressing piracy over p2p networks
* Devising business models and commercial agreements for content revenue sharing
* Optimising pricing and subscription models to encourage consumer uptake while protecting content
Moderator:Ms Shara Evans, CEO,Market Clarity
Mr John Lindsay, Carrier Relations Manager,Internode
Mr Ben Liebmann, Vice President, Licensing (Australia/New Zealand),FremantleMedia Enterprises
Mr John Horan, General and Regulatory Counsel,Primus Telecom
Mr Gavin Parry, General Manager, Digital Services and Brand Development,Sony Music

13.00    Lunch

Future Service Delivery

14.00    IPTV – coming to a screen near you?
* IPTV in the context of the digital home
* The convergence of the PC and TV and opportunities for content providers
* How can telcos and ISPs market video services?
Mr Greg Bader, Chief Technology Officer,iiNet

14.30    Future content services and next generation networks
* Overview of the TiVo-Internode partnership
* How to increase ARPU in an unmetered world
* Cross-sell/upsell opportunities and competitive bundling
* Future initiatives in unmetered content

Mr Simon Hackett, Managing Director,Internode

14.30    Ethernet backhaul architectures for future wireless networks
* Ensuring adequate backhaul capacity and bandwidth to accommodate the growth in data traffic
* Finding the best way to reduce overall operational expenses and transport costs
* Comparing the economics of backhaul options

Mr Rotem Salomonovitch, ANZ Country Co-Chair,Metro Ethernet Forum

15.00    Real-time business and M2M: the next growth wave in global communications
* Assessing business customer needs in the economic downturn
* How can real-time business transform customers’ businesses?
* Unlocking the potential of machines – M2M solutions as a key to business success
* Investing in network infrastructure to accelerate real-time usage
Mr Tim Cavill, Managing Director Australasia,Orange Business Services

15.30    Afternoon Tea

16.00    Achieving market differentiation through mobile value added services
* Developing and deploying wireless content services to deliver higher ARPU
* Meeting the requirements of quality and reliability of services
* What is next on the 3G roadmap?
Ms Amanda Hutton, General Manager Products and Services,3 Mobile

16.30    Panel discussion: Monetising mobile services – are we there yet?
* Assessing the merits of the ad-funded model
* Content distribution through mobile – challenges and considerations
* Business models and revenue share agreements for content owners
* The growth of off-deck portals – how can telcos preserve the relationship with the customer?

Moderator:
Mr Tim Parsons, Co-Founder,Mobile Monday Sydney
Mr Nick Love, Business Development Director,Fox Interactive Media
Mr Michael Padden, General Manager, BigPond Mobile Network,Telstra
Ms Claire McFarland, Manager, Content,Optus
Mr Ben Liebmann, Vice President, Licensing (Australia/New Zealand),FremantleMedia Enterprises
Mr Geoffrey Handley, New Business Director, APAC,The Hyperfactory

17.15    End of Day Two

Day Three, Thursday 10 September 2009

08.30    Arrival and welcome coffee

08.50    Opening remarks from the Chair
Mr Warren Chaisatien, Research Director and Principal Analyst,Telsyte

The wireless network evolution

09.00    The mobile broadband evolution
* Overview of mobile broadband market
* Network evolution options to satisfy demand for data-centric services
* Evaluating the economics of LTE
* Possible migration paths for operators
Mr Jean-Pierre Bienaime, Chairman,UMTS Forum

09.30    Opportunities and challenges for broadband wireless access technologies: HSPA+, WiMAX, LTE
Mr Robert Hart, Country Manager Australia and New Zealand,Qualcomm

10.00    Deploying successful strategies for monetising NGNs
* Future wireless handsets and platforms for service creation and delivery
* Increasing the affinity for data and driving up ARPU
* Leveraging the advanced capabilities of HSPA+ to meet next-generation mobile user demands
* What’s next – towards 42Mbps
Mr Michael Wright, Executive Director – Wireless,Telstra Networks and Services

10.30    Morning Tea

11.00
From CDMA to 4G – what does the technology roadmap look like for 2010 and beyond?
* Business and technological factors to consider in transitioning to the next generation of mobile broadband
* Creating a tailored and flexible business model allowing for the phasing in of the NGMN while protecting investments in existing 3G technologies
* Telecom’s W850 mobile network – providing a pathway to LTE
Mr Frank Mount, Group Chief Transformation Officer,Telecom New Zealand

Moving beyond 3G: Evolved 3G, WiMAX and LTE

11.30    Critical success factors for the rollout of evolved 3G
* Is HSPA+ facing early redundancy as the time frame for the commercialisation of 4G edges closer?
* Who is going to take over the cost of building coverage in rural areas?
* When will LTE become more economically viable and will LTE be for everyone?
* Do we need GSM, 3G and 4G in the future?
* What about 3G in the 900 MHz?
Mr Bjorn Amundsen, Vice President and Head of Mobile Network Coverage,Telenor Norway

12.00    The state of 4G wireless in Australia – why 3G is an interim technology
* What are 4G technologies?
* Understanding the user requirements
* New service provider models
* Spectrum and capacity needs
Mr Eric Hamilton, Chief Technology Officer,Unwired

12.30    Lunch

13.30    4G wireless as an enabler of the Intelligent Network
* Enabling technologies for smart meter deployment
* Evaluating WiMAX, LTE and 3G options
* Why the electricity industry will continue to invest in telecommunications
Mr Adrian Clark, Manager- Intelligent Networks, EnergyAustralia

14.00    The path towards 4G – what is the next step for mobile broadband?
* What is 4G, how do we get there and what does it promise?
* Establishing the business case
* 4G as a competitive differentiator
* How far away is ubiquitous 4G coverage?
* The role of WiMAX, LTE and UMB – just a stepping stone to 4G?
* How femtocells can be used to speed up the rollout of next generation wireless
Mr Hugh Bradlow, Chief Technology Officer,Telstra

15.00    Afternoon Tea

Disruption in the Telecoms Market

15.30    Femtocells – building the case for mass market adoption
* Tackling the digital divide: creating network infrastructure for the digital home
* Meeting the consumer need to be constantly connected
* Standards and interoperability
* Seeking first mover advantage
* Who owns the customer?
* Where does this leave the traditional fixed-line operator?
Mr Jin Hian Lee, Senior Product Manager Mobile Services, StarHub

16.00    The impact of fixed wireless broadband in under-served regions
* WiMAX and its role in delivering NBN-level outcomes for regional Australia
* Evaluating the state of WiMAX in the broader ecosystem of competing technologies
* WiMAX as a complement to the proposed FTTN broadband network
Mr Simon Hackett, Managing Director,Internode

16.30    Panel Discussion – The potential of wireless access technologies and the impact of alternative, disruptive and new technologies
* Strategies on investing in next generation technologies – avoiding the mistakes of the technology boom
* The most efficient broadband technologies – when to deploy 3G, Fixed, WiMAX or satellite?
* The viability of mobile technology servicing the masses – new market segments and mobile network expansion
* Applications of fixed wireless as an alternative high speed last mile technology to FTTN and Fibre
* Providing existing and creative services via 3G for the retail market
Moderator:Ms Shara Evans, CEO,Market Clarity
Mr Gareth Simmons, General Manager Technology Strategy,Vodafone Limited
Mr Greg Bader, Chief Technology Officer,iiNet
Mr Jason Ashton, Chief Executive Officer,BigAir
Mr Eric Hamilton, Chief Technology Officer,Unwired
Mr Peter Bithos, CEO,Virgin Mobile

17.15    End of Day Three and close of conference

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