San Jose Marriott Hotel
San Jose, CA, USA

Now in its sixth year, the Where 2.0 conference is where developers tip base and building location technology intersect with the companies and entrepreneurs seeking location applications, platforms and hardware to gain a competitive advantage. In the O’Reilly conference tradition, Where 2.0 presents leading trends rather than persecute them.
If 2.0, you will find tools to map the source, reality mining, open standards for data and tracking Web services, and sensors for location information. Let’s learn how the established geo industry is reacting to the first companies to make money from their geo-spatial based projects. There is no better place to meet the people behind mashups, the people behind the platforms, and the people of the future of geospatial. Join us in case of 2.0 to debate and discuss what is achievable now and what is lurking below the radar.

Where 2.0 2010 includes a full day of workshops followed by two days of plenary sessions with a unique combination of high-level speeches with great players, lightning talks, panel discussions, demonstrations, product launches, Q & A time, and much more . The most innovative and interesting people in this area appear on the stage, and stay around to debate and discuss with other conference attendees off stage.
Some of the questions and issues will be discussed in the next Where 2.0 include:

* Platforms open source web mapping and location-based lead analysis, and data interfaces for each application. What are the unique opportunities and pitfalls of these new tools?
* What products are out there, and how they are best identified? How will they fit within an existing organization?
* What are the steps for the adoption of these new location technologies conscious?
* What is the role of standards in this space?
* How are other companies that use the geographical application and the technologies and what they have learned?
* Who are the developers of technology and have built what we can use?
* What can be reasonably expected from the Where 2.0 technology in the near future?

For an overview of this space, read the status of Where 2.0 (PDF) co-written by the program director Brady Forrest.
Experience Where 2.0

Where 2.0 ’s greatest asset is its participants. Over the past five years, at 2.0 has harnessed the creative spirit of all attendees, leading games provocative and inspiring production that will continue long after the conference. Where 2.0 is connected through the participants:

High level plenary sessions that address opportunities for current and future possibilities in space location.
* A full day of workshops conducted by experts and innovators, charting the depths of the most advanced cutting edge location technologies.
* Product demonstrations and launches revealing exciting new tools pushing the boundaries geospatial.
* An Exhibit Hall filled with some of the most important people, products and services in the industry.
* The sixth annual Fair, a science fair style event that advances the location of knowledge tools, applications and hardware are created in garages, university labs, and other unexpected places. Want to demo your project or invention? Take a look at the past participants in the Fair.
* Ignite, an evening of rapid-fire presentations showing the unusual (a separate call for submission of Ignite will be published in late 2009).
* Events and informal Birds of a Feather sessions, allowing all participants-speakers, attendees, media and sponsors-to exchange ideas and debate face to face.
* WhereCamp, a United Nations conference to geographical issues that take place the following weekend, where 2.0 wiki WhereCamp visit the volunteer.

Who should attend at 2.0

* CTOs, technology evangelists, and explorers of technology companies seeking to learn what technology exists
* Business Manager Software Developer and Computer Programmer
* CIOs, product managers, and technologists of old products, to see how they could incorporate location technology products
* City planners, government planners
* Officials from USGS, the Department of Defense
* Preparation of maps of open source developers and localization tools
* Base developers to build mashups and systems important
• Researchers and academics studying the field and prototyping
* Artists creating collaborative experiences with a spatial approach
* Activists and community organizers building tools for managing the location of nonprofit groups
* Neographers and traditional geographers working deep in the trenches of the geospatial
* Venture capitalists seek investment opportunity next
* GIS industry people looking to learn more about the latest developments in the world mashup

The issues we explored at Where 2.0 2010 include:

* Trends and mobile devices
* Rich analysis tools
* Augmented Reality
* Temporal information
Government * 2.0
* Machine Learning
* Crisis Mapping and disease awareness
* Local Search
* Mapping
* Geo Support in Web Application Frameworks
* GeoStack and GeoBrowsers
* Mapping API
* Geographical focus
* Data Management
* Local search and advertising
* Protocols and Formats

Where 2.0 is one of the most important events in the world dedicated to the exploration of emerging technologies in the geospatial industry. 2.0 If we expose the tools to expand the boundaries of the location frontier, track the emergence of new business models and services, and examine new data sources and collection platforms.

Happening March 30-April 1, 2010 at the Marriott Hotel in San Jose in San Jose, California, where 2.0 brings together people, projects and issues of building the new technological foundations and creating value in the localization industry. Join other developers, technicians, technical managers, researchers, geographers, academics, developers and entrepreneurs to debate and discuss what is achievable now and what is lurking below the radar.

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