IT events, naturally, should be advertised and made known through online means. After all, majority of its participants and attendees are the millennials who do not know any other way of communicating and searching for information except through their smartphones, laptops and computers. With the numerous information technology conferences, seminars, summits and symposiums being held in all parts of the world, enthusiasts can find whatever topics they are interested in and join. And wherever they are, there’s always an event that will cater to their specific area of interest in IT, be it apps, mobile, security, cloud, open source, enterprise and other highly technical subjects. These affairs are great for launching new products, networking with peers and learning about the latest trends and developments in the IT world.
Why Promotion Is Important
Information on IT events are found on the internet, via the host’s website and supporting sites in social media, blogs, internet TV, paid advertisements online and off and other advertising strategies.
Promotion’s main purpose is to pique the interest and catch the fancy of the viewers so that participants and spectators alike will join. For what good is any event if there are no participants? The success of any event is often gauged by the number of people who come.
It is important as well to the sponsors. Sponsors can be individuals, companies or organizations. They want as much exposure of their name, logo and products and will go to great lengths to advertise their event to their target audience. Organizations want the public awareness an event will create for them. This is why IT research and consulting companies sponsor or hold events on specific areas of information technology.
Promoting an event and attracting sufficient attendance will cover the costs incurred through the fees paid by participants. The preparation and its attendant resources, lease of the venue, salaries of staff and honorariums of renowned speakers entail expenses that will be too heavy to be shouldered without the income from the conference.
Promoting through Traditional Advertising
Fusing digital and traditional marketing strategies will double the effects of promotion and increase the chances for success of an IT event. Although the geographic reach of traditional advertising techniques is quite limited, it has been proven to contribute to a symposium’s success.
Local radio and TV ads raise the awareness of the public about the event and pass on the information to their friends and peers by word-of-mouth or through the various online channels.
Promotional events in malls and schools can give away free tickets and items like caps and pens. Flyers and leaflets can be distributed in shopping centers and in stores selling tech gadgets and devices for distribution to its customers.
Prior to the big day itself, banners can be placed within the area of the site to promote the event and direct participants to the venue. According to Auraprint, PVC banners can withstand rain and the heat of the sun without getting damaged or losing its sheen. Banners create high impact and force the attention of the viewer. But even better, if banners are placed a month or so ahead of the date of the event, it will increase the chances of more people attending. A study has shown that constant exposure to an ad’s message will eventually create a desire, so that mildly interested people will eventually decide to participate in the event. Locating a banner in an IT zone where tech companies have their offices will target the desired audience and its visual impact is of no cost to the viewer.
People in the digital field should not dismiss any non-tech advertising strategy or listen to people who say traditional advertising is dead. Promoting an IT event using old and new may just bring unexpected and surprising results.