Winning with Social Media: ARF Industry Leader Forum – New York City, USA
Pre- and Post-Process Listening
Rich Ullman – SVP, Marketing, Ripple6
A discussion on generating the insights that tell you what to listen for, and the ability to probe deeper when you hear it. How can communities provide the opportunity to understand your advocates and detractors, and then engage them in conversations to understand what actions you should take?
Who Owns Social Media in the Organization?
Natasha Stevens – Senior Director of Insight Practice, TNS Cymfony
Various functions throughout the organization i.e. marketing, consumer insight, and customer service recognize the value and importance of listening / social media research to their business and research objectives.
However, these objectives frequently overlap across department yet may be pursued independently of each other resulting in inefficiency and lost opportunities for:
- Holistic marketing
- Research technique integration
- Knowledge sharing
An important question arises: Who owns social media in the organization?
- How can organizations design an enterprise social media solution that meets the needs of multiple stakeholders?
- How can listening solutions contribute to integrated insights and collaboration across organizational function?
1:45–2:00PM
Listening is “The Trombone”
Shelley Zalis – CEO, OTX
Like in an orchestra … every instrument plays a key role in creating harmony. “Listening is the trombone! How our instruments can play together to form the best research orchestra”.
2:00–3:25PM
Breakout Groups
What Do I Do Now?
Facilitated breakout sessions will engage participants in deep discussions about listening and their practical considerations for brands and organizations.
Making your consumer/brand/category research smarter through listening
Facilitated by Chris Wilkes – Senior Director of Account Management, Collective Intellect
Managing and organizing listening across the enterprise
Facilitated by Rob Key – CEO, Converseon
Listening with more than your ears
Facilitated by Dr. Carl Marci – CEO, Innerscope Research
Listening in order to engage – how do you know what’s important?
Facilitated by Sang Kim – Founder and CEO, Ripple6
Listening – a more effective way to bring insights to your issues-based research
Facilitated by Natasha Stevens – Senior Director of Insight Practice, TNS Cymfony
Managing your listening operation – who, what, where, when, how and why?
Facilitated by Lynne d Johnson – SVP, Social Media, The ARF
3:25–4:45PM
Breakout Group Presentations
Breakout group projects will be presented to a panel of industry experts who will provide feedback.
4:45–4:55PM
Synthesis of the Day
Bob Barocci – President & CEO, The ARF
4:55–5:00PM
Declare Victory
Joel Rubinson – Chief Research Officer, The ARF
5:00–6:00PM
Networking Hour and Book Signing
Decompress and debrief with colleagues, speakers and sponsors.
Chris Brogan will be signing copies of his best-selling book, Trust Agents.
Please register using registration form
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